Conversion Rate Optimization (CRO) Specialist

About the Role

Key Responsibilities

• Define, build, and manage the end-to-end execution of a comprehensive CRO strategy for each stage of the Client user journey: awareness, consideration, intent, and conversion.
• Collaborate closely and proactively with Marketing, Engineering, IT, Creative, and Product teams to optimize existing landing pages, user flows, and product pages to increase engagement and drive faster decisions.
• Conduct in-depth analysis and continuous monitoring of page performance and user behavior across all critical site landing pages, generating clear, data-driven hypotheses that inform strategic decisions and uncover key areas for customer journey optimization.
• Drive continuous performance improvement through the development and active management of a dynamic experimentation roadmap aligned to both short-term wins and long-term strategic opportunities.
• Support the definition, development, and implementation of efficient web optimization and experimentation processes that enhance overall team productivity and effectiveness.
• Stay at the forefront of the latest trends and advancements in conversion rate optimization, digital marketing technologies, and user experience best practices.

Requirements

• 4-8 years of experience in CRO, UX strategy, digital marketing, or related fields.
• Proven track record of using data and insights to drive strategic requirements, generate innovative ideas, and develop effective optimization strategies.
• Hands-on experience with web tools including CMS (e.g., Contentful), A/B testing platforms (e.g., Optimizely, Crazy Egg, Ninetailed), site analytics (e.g., Google Analytics), and business intelligence tools (e.g., Looker Studio, Tableau).
• Adept at leading all phases of hypothesis-driven A/B testing, including experiment design, execution, and analysis.
• Solid understanding of behavioral psychology principles, user-centered design (UX) methodologies, and funnel optimization tactics.
• Ability to design, execute, and interpret statistically sound A/B and multivariate tests, translating data into actionable recommendations.
• Strong understanding of how CRO strategies integrate with broader digital marketing efforts, including SEO, paid acquisition, and content marketing.
• Excellent project management and problem-solving skills, with the ability to manage multiple complex projects from conception to execution and analysis.
• Highly effective communication skills, including presenting to Senior Leadership and C-Suite executives.

Nice to Have

• Background in fast-paced environments such as SaaS, e-commerce, or DTC.
• Experience reducing checkout abandonment or increasing lead conversion for multi-step forms.
• Knowledge of dynamic personalization capabilities and segmentation strategies based on user behavior.
• Working knowledge of front-end development (HTML/CSS/JS) and Contentful.

Qualifications

• Bachelor's degree (BA)

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Ability to commute in Newark, CA 94560
• Work location: In person