Conversion Rate Optimization (CRO) Lead

Wing Assistant

Full Time

Senior

6 days ago

Job Description

About the Role

Wing Assistant is a fast-growing platform for hiring vetted remote talent. We invest heavily in growth (several million USD per year and growing) and drive significant traffic to our web properties. Small lifts in conversion compound into substantial revenue - so CRO is mission-critical for us. You'll own the experimentation program that turns traffic into sales pipeline and revenue. From landing pages and forms to ad-to-page scent and funnel health, you'll find inefficiencies, fix them, and scale what works. You'll partner closely with paid acquisition, web design, and Sales to improve conversion across the whole customer journey.

Key Responsibilities

Build and run an experimentation engine: Create hypotheses, plan and execute tests, and ship a steady cadence of A/B and multivariate tests across landing pages, key site flows, and some ads.
Optimize landing pages & forms: Improve message-market fit, UX, and page speed/Core Web Vitals with our web developer.
Reduce drop-off on multi-step forms and Calendly/booking flows.
Tighten ad-page relevance: Align creative, offers, and keywords with page copy and CTAs.
Analyze and improve funnels: Identify leaks across the MQL to SQL to Deal to Won pipeline.
Gain insights: Blend GA4/Statcounter funnel data with heatmaps, session replays, on-page polls, and user interviews to diagnose friction, ideate solutions, and implement them across departments.

Requirements

5+ years in CRO/experimentation for high-traffic, high-spend environments (B2B lead gen strongly preferred).
Demonstrated wins improving lead-form CVR, CPL/CPA, booking rate, and SQL rate at meaningful scale.
Fluency in test design & statistics (power analysis, sequential testing/Bayesian or frequentist, stopping rules, multiple-comparison discipline).
Hands-on experience with A/B tools (Convert, Google Ads Experiments, Meta A/B), analytics (GA4, StatCounter), tagging (GTM), heatmaps/session replays (Hotjar, Clarity), and CRO-friendly CMS/LP builders (WordPress/Elementor).
Strong copywriting skills and an eye for UX; ability to brief/QA design and dev and ship fast.
Comfortable with data analysis (pivot tables; basic SQL a plus) and understanding of Core Web Vitals.
Proven experience with SEO and GEO, or willingness to learn quickly and apply learnings.
Willingness to work outside core discipline, across channels, and on messaging, propositions, ad creative, and copy.
Experience managing meaningful ad budgets across Google, Meta, and LinkedIn.
Experience with email marketing platforms, influencer or affiliate campaigns, and marketing automation tools (Zapier, n8n, Make).

Nice to Have

Experience optimizing funnels and landing pages using CRO best practices.
Hands-on with tools like Framer, PostHog, and campaign managers (Google, Meta, LinkedIn).
Excellent copywriting and design instincts for creating high-quality marketing assets.

Qualifications

5+ years in digital marketing with a strong focus on B2B performance marketing.

Benefits & Perks

Competitive salary
Performance‑based bonuses
Software for Upskilling & Productivity
Remote-first culture
Work from anywhere
Paid Time Off
Health Insurance
High autonomy, low bureaucracy
Fast-track to leadership for high performers
Direct access to founding team
High visibility, autonomy and ownership

Working at Wing Assistant

Remote-first culture with high autonomy, low bureaucracy, and opportunities for fast career growth. Emphasis on continuous upskilling, ownership, and direct access to leadership.

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