Sr, Digital Optimization Manager

PetCo

San Diego, CA

Full Time

Senior

104k-156k

10 days ago

Job Description

About the Role

The Sr, Digital Optimization Manager at Petco is responsible for developing and executing A/B testing strategies to improve eCommerce performance. Petco is a health and wellness company focused on improving the lives of pets, pet parents, and its partners, operating over 1,500 locations across the U.S., Mexico, and Puerto Rico. The role involves collaborating with cross-functional teams, analyzing data, and driving continuous improvement through testing and experimentation, all within a purpose-driven organization that values doing what's right for pets, people, and the planet.

Key Responsibilities

Develop and implement a comprehensive A/B testing strategy aligned with business goals.
Collaborate with cross-functional teams (e.g., marketing, product, UX/UI) to identify testing opportunities.
Prioritize testing initiatives based on potential impact and feasibility.
Design and develop A/B tests, including hypothesis creation, test plans, and success metrics.
Coordinate with design and development teams to ensure accurate implementation of test variations.
Monitor test execution to ensure tests are running as planned and troubleshoot any issues that arise.
Analyze test results using statistical methods to determine the impact on key performance indicators (KPIs).
Generate insights and actionable recommendations based on test outcomes.
Create and present detailed test reports to stakeholders, highlighting findings and suggesting next steps.
Use test results to drive continuous improvement in eCommerce performance.
Work with teams to implement winning variations and iterate on learnings for future tests.
Maintain a backlog of test ideas and continuously explore new testing methodologies and tools.
Serve as the primary point of contact for A/B testing initiatives within the organization.
Communicate effectively with stakeholders at all levels, ensuring alignment on test goals and outcomes.
Advocate for a data-driven culture and the importance of testing and experimentation.

Requirements

Bachelor's degree in Marketing, Business, Statistics, or a related field.
3+ years of experience in A/B testing, conversion rate optimization, or a related role within an eCommerce environment.
Strong analytical skills with proficiency in A/B testing tools (e.g., Adobe Target, Optimizely, VWO, Google Optimize) and web analytics platforms (e.g., Adobe Analytics).
Excellent project management skills with the ability to manage multiple tests simultaneously and meet deadlines.
Strong communication and interpersonal skills, with the ability to present complex data in a clear and concise manner.
Detail-oriented with a focus on quality and accuracy.
Experience with HTML, CSS, JavaScript, or other web development languages is a plus.

Nice to Have

Advanced knowledge of statistical analysis and methodologies.
Experience with personalization and user segmentation strategies.
Familiarity with eCommerce platforms (e.g., Websphere Commerce, Shopify, Magento) and content management systems (CMS).
Understanding of user experience (UX) and user interface (UI) best practices.

Qualifications

Educational background in Marketing, Business, Statistics, or related fields.

Benefits & Perks

401(k) retirement plan
Health and financial benefits
Incentives and PTO
Details available at https://careers.petco.com/us/en/key-benefits

Working at PetCo

Petco values a purpose-driven work environment focused on doing what's right for pets, people, and the planet. The company emphasizes inclusivity, collaboration, and continuous improvement, fostering a culture where employees are encouraged to be their whole selves and contribute to making a positive impact.

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