Demand Generation Specialist

About the Role

Key Responsibilities

• Support the demand generation process from intake to execution, including planning and deploying email, paid media, and social tactics.
• Use internal tools to track campaign requests, coordinate assignments, facilitate approvals, and ensure alignment with overall strategy and execution guidelines.
• Enhance and scale campaign execution processes by leveraging AI tools to automate workflows, optimize targeting, and improve operational efficiency.
• Work closely with marketing, operations, and analytics teams to execute and refine demand generation initiatives.
• Engage proactively with key stakeholders to gather requirements, provide regular performance updates, and ensure alignment with marketing goals.
• Track and analyze campaign performance metrics and present insights and recommendations for continuous improvement.
• Embody the company's culture and values.

Requirements

• Bachelor's Degree in Business, Marketing, Computer Science, or related field AND 1+ years experience in integrated marketing, program management, marketing operations, or related work experience.
• 1+ years experience in B2B email marketing, including automation, audience segmentation and targeting, testing, reporting, and attribution.
• 1+ years experience using email marketing platforms such as Marketo, Salesforce Marketing Cloud, Eloqua, Hubspot, etc.
• 1+ years experience summarizing, interpreting, analyzing, and communicating demand generation performance insights.
• 1+ years experience managing complex projects, handling multiple priorities, meeting deadlines, and coordinating with stakeholders and cross-functional teams.

Nice to Have

• 3+ years experience in B2B email marketing, including automation, audience segmentation and targeting, testing, reporting, and attribution.
• Proven track record managing large-scale demand generation campaigns in a global, matrixed organization with budgets upward of $1.5M USD.
• Experience leveraging AI-driven marketing tools such as AI-based content personalization or predictive analytics.
• Current or prior Marketo Certified Expert designation.
• Project management certification (e.g., PMP) or similar credential.

Qualifications

• Bachelor's Degree in Business, Marketing, Computer Science, or related field.
• 1+ years experience in relevant marketing and program management areas.

Benefits & Perks

• The typical base pay range for this role across the U.S. is USD $85,100 - $169,800 per year.
• Different pay ranges apply to specific locations such as the San Francisco Bay area and New York City, with ranges USD $112,000 - $185,300 per year.
• Certain roles may be eligible for benefits and other compensation. Additional benefits and pay information can be found at https://careers.microsoft.com/us/en/us-corporate-pay.