Digital Analytics & Insights Analyst

About the Role

Key Responsibilities

• Oversee and manage data collection from various web analytics platforms (e.g., Google Analytics 4, Google Tag Manager).
• Ensure data accuracy, consistency, and completeness across all digital properties.
• Collaborate with the Digital Technology team to implement and maintain analytics tracking codes and infrastructure.
• Conduct in-depth analysis of web traffic, user behavior, conversion funnels, and content performance.
• Develop and maintain comprehensive dashboards and reports for various stakeholders, highlighting key trends, insights, and actionable recommendations.
• Translate complex data into clear, concise, and compelling narratives for non-technical audiences.
• Perform ad-hoc analysis to answer specific questions and support strategic initiatives.
• Identify opportunities for website optimization, A/B testing, and personalization based on data analysis.
• Provide strategic recommendations to improve user engagement, content effectiveness, and achieve organizational goals.
• Collaborate with cross-functional teams (e.g., UX/UI, editorial, technology) to integrate data insights into roadmaps and strategic planning.
• Stay up-to-date with industry best practices and emerging trends in web analytics.
• Act as a subject matter expert on web analytics within the foundation.
• Train and educate internal stakeholders on analytics tools and data interpretation.
• Foster a data-driven culture by promoting the use of insights in decision-making.
• Perform any other duties or tasks as assigned or required.

Requirements

• Bachelor's degree or equivalent experience.
• Minimum of 3 years of experience in an analytics role, with a strong focus on web products and digital analytics.
• Experience with data visualization tools (e.g., Looker Studio, Tableau, Power BI).
• Experience with SQL or other querying languages for data extraction and manipulation is a plus.
• Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong analytical and problem-solving skills with the ability to interpret complex datasets and draw actionable conclusions.
• Excellent communication skills, both written and verbal, with the ability to present technical information to non-technical audiences.
• Demonstrated ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of A/B testing methodologies and optimization strategies.
• Understanding of digital marketing concepts (SEO, SEM, social media) and their impact on web analytics is a plus.

Nice to Have

• Experience with A/B testing methodologies and optimization strategies.
• Knowledge of digital marketing concepts such as SEO, SEM, and social media.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Competitive annual salary range of $90,000-$115,000 depending on experience.
• Outstanding benefits package.