Digital Content Specialist

Ayers Basement Systems

Lansing, MI

Full Time

Mid Level

54k-65k

9 days ago

Job Description

About the Role

Ayers Basement Systems is a regional leader in foundation repair and waterproofing, dedicated to doing things differently. Our mission is to redefine the industry by breaking free from the status quo. We wholeheartedly invest in our employees, providing them with the tools, knowledge, and growth opportunities they need to thrive in their roles. Together, we create a fulfilling environment where we deliver remarkable experiences for our customers each day, offering them peace of mind and changing their perception of contractors. We are looking for a creative, detail-oriented Digital Content Specialist to join our marketing team. In this role, you will be responsible for creating, editing, and optimizing compelling digital content across multiple platforms to support our brand strategy, engage audiences, and drive conversions.

Key Responsibilities

Develop and execute content strategies for web, email, social media, blogs, and other digital channels.
Create high-quality, engaging written content tailored to specific audiences and platforms.
Collaborate with design and multimedia teams to produce visually appealing content, including graphics, video, and interactive media.
Manage content calendars to ensure timely publication and promotion.
Optimize content for SEO, readability, and user experience using best practices and tools.
Monitor content performance using analytics tools and adjust strategies as needed.
Maintain brand voice and consistency across all digital touchpoints.
Conduct market research to stay up-to-date on industry trends and competitor content.
Assist with CMS management and content uploads.
Support local home shows and company events, including sign-up, setup/breakdown, materials, and idea generation.
Achieve organization and department goals by completing new and different requests and exploring opportunities to add value.

Requirements

Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
3+ years of experience in a similar role or relevant work experience.
Exceptional writing, editing, and proofreading skills.
Strong organizational and time management skills.
Familiarity with SEO best practices and keyword research tools.
Knowledge of social media editors, analytics platforms, and CMS platforms.
Reliable and organized self-starter with excellent attention to detail.

Nice to Have

Experience supporting local events and trade shows.
Knowledge of multimedia content creation including graphics and video.
Experience working in a collaborative team environment.

Qualifications

Bachelor's Degree in Marketing, Communications, Journalism, or a related field
3+ years of relevant experience

Benefits & Perks

Supportive and collaborative team culture
Opportunities for professional development and growth
Hybrid working schedule
Health benefits and paid time off
401(k) plan
Opportunities to make a direct impact on business growth
Flexibility and room to bring your own creative ideas to life

Working at Ayers Basement Systems

Ayers Basement Systems was named a Top Workplace in Michigan for the last three years. We foster a supportive and collaborative environment that values professional development, growth, and employee well-being. Our culture encourages creativity, initiative, and making a meaningful impact on the business.

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