Digital Content Specialist - China Market

Portland Trail Blazers

Portland, OR

Full Time

Mid Level

75k-75k

10 days ago

Job Description

About the Role

As the Digital Content Specialist - China Market for the Portland Trail Blazers, you will help grow the team's presence across Chinese platforms by creating and localizing content for fans in China. You will manage day-to-day activity on platforms such as Weibo, Douyin, Kuaishou, and Red (Xiaohongshu), working closely with internal departments to support retail, partnerships, and marketing goals for the Chinese market. The role involves being a culturally fluent storyteller with a deep understanding of Chinese social media trends and fan behavior, connecting global audiences to basketball, and contributing to broader company objectives including content strategy and community engagement.

Key Responsibilities

Manage daily posting, fan engagement, and community management across Chinese platforms including Weibo, Douyin, Kuaishou, and Red.
Create original content for Chinese platforms that reflects the team's voice and appeals to Chinese audiences.
Collaborate with content and creative teams to adapt and localize team content for use on Chinese platforms.
Work closely with NBA China and/or external agencies on content strategy, planning, and execution.
Provide regular performance reporting and content insights to guide planning and optimization.
Identify and integrate culturally relevant trends, memes, and moments to authentically engage fans and shape creative concepts.
Support retail initiatives, paid social efforts, and partnership activations targeting Chinese audiences.
Support content creation for the team's U.S. social media channels, focusing on international players and global moments.
Contribute to AAPI Month content planning and execution in collaboration with internal teams.
Write and translate captions, headlines, and text overlays in Mandarin and English, considering cultural relevance, tone, voice, and clarity.
Provide cultural insights and recommendations to inform campaign planning, messaging, and brand storytelling for the Chinese market.
May travel occasionally with the team to support content capture and activations.

Requirements

Deep understanding of Chinese social media platforms, trends, and fan behavior.
Fluency in Mandarin and English, with strong written and verbal communication skills in both languages.
Experience creating and managing engaging content on Chinese digital platforms, including Douyin, Weibo, Kuaishou, and Red.
Ability to ideate and execute original content with creativity and cultural relevance.
Comfort collaborating across departments and managing multiple deadlines.
Working knowledge of video editing and graphic design tools (e.g., CapCut, Adobe Creative Suite, Canva).
Interest in basketball and a passion for global fan engagement.
Strong organizational skills, attention to detail, and a proactive mindset.
Cultural sensitivity and awareness of how social and political context influences content reception in China.

Nice to Have

Experience working in cross-cultural or international media environments
Bachelor's degree in communications, media, marketing, or related field

Benefits & Perks

Target Salary: $75,000 annually
Competitive Healthcare Coverage
Retirement Plan
Paid Maternal & Parental Leave
Flexible Time Off (3 weeks + 11 holidays)
Wellness Perks
Tuition Reimbursement
Free Parking + Discounted Mass Transit Passes
Discounted & Complimentary Tickets
Ongoing Learning & Development
Daily Free Lunch

Working at Portland Trail Blazers

The Portland Trail Blazers at the Rose Quarter embrace diversity and inclusion. We celebrate individual expression and uniqueness on our campus. We do not tolerate harassment or discrimination. We are committed to hiring individuals that reflect the community we serve without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, genetic information, or other legally protected characteristics. We are an equal opportunity employer and ensure reasonable accommodations for individuals with disabilities.

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