Digital Experience Specialist

About the Role

Key Responsibilities

• Develop and execute engaging digital content and strategies across web, social media, and multimedia platforms.
• Assist in the execution of digital marketing campaigns across email, social media, paid media, SEO/SEM, and content marketing.
• Create, schedule, and manage social media content across various platforms.
• Monitor and report on campaign performance using tools such as Google Analytics, Meta Business Suite, Hubspot, Salesforce, or other marketing and sales platforms.
• Support website content updates, landing page creation, and SEO optimization.
• Coordinate email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
• Collaborate with design and content teams to ensure brand consistency and engaging content.
• Stay up to date with digital trends, technologies, and best practices to propose new ideas and enhancements.
• Assist in competitor and market research to inform strategy and execution.
• Support event promotions, product launches, and other marketing initiatives as needed.
• Manage content calendars, campaigns, and performance analytics for continuous improvement.
• Create and maintain multimedia content such as photo galleries, slideshows, and videos embedded in web pages.
• Set up new site pages/sections and campaign landing pages for the website.
• Track and report on site metrics, analyze reports, and recommend improvements.
• Monitor online conversations about the organization to identify trends, influencers, and engagement opportunities.
• Ensure adherence to web and branding guidelines and standards.
• Perform image manipulation tasks including creating thumbnails, resizing images, and editing images.
• Build strong relationships across departments to foster trust and encourage content sharing.
• Perform other duties as assigned.

Requirements

• Requires one year of digital marketing or related role experience.
• Requires graphic design skills (e.g., Canva, Adobe Creative Suite, AI tools).
• Experience with CRM systems such as Salesforce or Hubspot.
• Basic knowledge of HTML/CSS.
• Video editing experience.
• Experience in content creation, including writing, photography, and video production and editing.
• Must have a valid Texas Driver's License and be at least 18 years old with a good driving record.
• Strong written and verbal communication skills.
• Proficiency in social media platforms, Google Analytics, and email marketing tools (e.g., Mailchimp, HubSpot, Constant Contact).
• Ability to keep information confidential.
• Proactive, innovative, detail-oriented, self-motivated, and organized.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Ability to connect deeply with an industry, keeping an eye on emerging trends and audience interests.

Nice to Have

• Familiarity with content management systems (e.g., WordPress, Shopify).
• Experience working with a marketing agency.
• Knowledge of modern content creation tools and AI tools.

Qualifications

• Bachelor's Degree from an accredited four-year college or university, preferably in communications, public relations, marketing, journalism, digital media, or related discipline.

Benefits & Perks

• Competitive salary
• 100% Employer Paid Life Insurance
• 401(k) with Employer Contribution
• Paid Time Off (PTO)
• Employer Paid Long-term Disability Plan
• Extended Illness Benefits (EIB)
• Employer Paid Employee Assistance Program
• Incentive Compensation Plan
• Group Health Medical Plan with prescription coverage
• Shift Differentials
• Voluntary Supplemental Insurances
• Paid Holidays
• Voluntary Dental Coverage
• Voluntary Vision
• Educational Assistance Program