Digital Growth & SEO Optimization Manager (W/M)

About the Role

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy with Project Managers tailored to the restaurant/hotel industry to drive online reservations, increase foot traffic, and enhance brand awareness.
• Plan and execute restaurant/hotel-specific digital marketing campaigns, including promotions, special events, and seasonal offers across various channels such as website, email, and PPC advertising.
• Design and implement email marketing campaigns to promote specials events, MM Members Club, RDG Newsletter, Programmed Nights, and programs to engage with customers and encourage repeat visits.
• Optimize the restaurant/hotel websites and online listings for local search to improve visibility in local search results and attract nearby customers.
• Create website banners, landing pages, update images on website and third-party sites to ensure all content is up to date.
• Identify and partner with bloggers or neighboring businesses for co-marketing opportunities to reach a wider audience.
• Promote menus, special dishes, and events through digital channels.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics.
• Provide regular reports and insights to measure ROI and optimize campaign strategies.
• Develop and implement an effective SEO strategy with an agency to improve organic search rankings, increase website traffic, and drive conversions.
• Conduct thorough keyword research to identify high-value keywords and optimize website content accordingly.
• Optimize website content, meta tags, and internal linking structure to improve search engine visibility and user experience.
• Identify and resolve technical SEO issues such as crawl errors, site speed optimization, XML sitemaps, and mobile friendliness.
• Build high-quality backlinks through outreach, content marketing, and link-building strategies.
• Collaborate with Project Managers to create SEO-friendly content aligned with target keywords and user intent.
• Conduct regular SEO audits to monitor performance and identify opportunities for improvement.
• Provide detailed reports and insights on SEO KPIs, rankings, and traffic trends.

Requirements

• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing channels and tools.
• Bachelor's degree in marketing, Digital Marketing, or a related field.
• Experience with SEO/SEM, email marketing, social media, and display advertising campaigns.
• Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
• Excellent analytical, communication, and project management skills.
• Creative thinker with a passion for digital marketing and staying updated with the latest trends and best practices.

Nice to Have

• Experience in hospitality and F&B marketing.
• Experience working with agencies on SEO strategies.
• Knowledge of website technical SEO issues such as crawl errors, site speed, and XML sitemaps.

Qualifications

• Bachelor's degree in marketing, Digital Marketing, or a related field.