Digital Marketing Analyst

Spencer's

Egg Harbor Township, NJ

Full Time

Entry Level

52k-58k

12 days ago

Job Description

About the Role

We are authentic, professional providers of fun, focused on building a Great Place To Work For All by staying true to our mission: "Life's a Party, We're Makin' It Fun!" and "So Much Fun It's Scary!" At Spencer's and Spirit Halloween, we do the right thing always—integrity, fairness, respect, and transparency are our foundation. Our culture is inclusive, passionate, resilient, and values differences and embraces all. We are leaders and owners of our business success, working collaboratively to develop new products, test quality, and implement technology solutions. We offer a comprehensive benefits package including flexible work environment, career advancement, competitive salary, bonuses, insurance options, 401k match, and discounts.

Key Responsibilities

Support the eCommerce marketing team and collaborate with marketing channel teams to drive brand awareness and deepen customer relationships while improving marketing KPIs.
Work primarily with Paid Search and SEO/natural search channels, and assist with Affiliate and Social Media projects.
Conduct research and validate data sets to support innovative initiatives and strategies.
Support search engine optimization research and keyword analysis for the website and blog.
Assist SEM team in supporting growth initiatives across multiple channels.
Pull weekly reports for paid search and natural search channels, and research social media trends.
Research ways that AI is impacting the SERPs.
Utilize analytics to detect trends and opportunities across marketing channels.
Research and present data analysis findings for channel competitors.
Contribute to ad hoc projects as needed.

Requirements

Bachelor's degree (B. A.) from a four-year college or university, or one to two years related experience and/or training, or an equivalent combination of education and experience.
1-3 years of relevant marketing experience, preferably in a multi-channel marketing setting.
Background or knowledge of data analytics platforms like Adobe or Google Analytics.
Knowledge of Microsoft Office programs including Excel and PowerPoint.
Excellent written and verbal communication skills.
Organized, detail-oriented, with a strong sense of accountability.
Curiosity and eagerness to learn and grow.
Comfortable problem solving and quickly responding to changes in the business.
Strong sense of urgency, drive, and passion to take ownership of projects.

Nice to Have

Experience with a task management software.

Qualifications

Bachelor's degree (B. A.) from a four-year college or university
1-3 years of relevant marketing experience

Benefits & Perks

Flexible work environment
Career advancement
Competitive base salary
Bonus opportunity
Vacation, Personal, Sick and Holiday pay
Medical, Dental, Vision, Disability, Life and AD&D insurance
401k with a company match
30% merchandise discount

Working at Spencer's

Our culture is inclusive, passionate, resilient, and one that values differences and embraces all. We believe in working collaboratively, embracing change through innovation, curiosity, and thoughtfulness, and fostering a positive, fun environment.

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