Digital Marketing Analyst

Insight Global

Coral Gables, FL

Full Time

Mid Level

15 days ago

Job Description

About the Role

A leading healthcare system in South Florida is seeking a Digital Marketing Analyst to join their team. This person will be working under the Marketing Department, helping handle the web traffic analytics, data visualization, marketing campaign reporting, and client side of the organization's marketing. The role involves collaborating with stakeholders, analyzing varied data sources, and providing insights to enhance marketing effectiveness and strategic goals. The position can be remote or onsite, with working hours from 8:30-5 PM EST. The company is committed to creating inclusive environments where people can bring their full, authentic selves to work every day and is an equal opportunity employer.

Key Responsibilities

Collaborate with stakeholders to analyze web traffic data and marketing performance.
Handle data visualization and marketing campaign reporting.
Analyze varied data sources to provide insights that improve marketing strategies.
Work within tools such as SQL, GA4, Salesforce, CDC, Marketing Cloud Intelligence, Looker Studio, Snowflake, and BigQuery.

Requirements

Experience with Google Analytics/GA4 and Google Tag Manager, including certifications.
Proficiency in SQL queries and data extraction.
Experience working with PowerBi, Tableau, Datalake, or data modeling.
Experience managing marketing campaign reporting.
Bachelor's Degree.
Experience with CDC Customer Platform.
Experience with Salesforce products.

Qualifications

Bachelor's Degree in a relevant field.

Working at Insight Global

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters.

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