Digital Marketing Analyst

Aramco

Chicago, IL

Full Time

Mid Level

15 days ago

Job Description

About the Role

We are seeking a Digital Marketing Analyst to join the Channel Management Division at Aramco. The division is responsible for all Aramco corporate channels, including the website, social media channels, Aramco Life application, and print publications. The primary role of the Digital Marketing Analyst is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and the website. Aramco is a global energy company headquartered in Saudi Arabia, with a strong focus on technological investment, societal contribution, and workforce development. The company is one of the most profitable in the world, with a history of responsible resource management and societal benefits.

Key Responsibilities

Provide in-depth analysis of social media campaign and website performance.
Identify trends and opportunities for optimization.
Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements.
Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments.
Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format.
Assess emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting-edge.
Perform testing and analysis to determine the effectiveness of various campaign elements, such as creative formats and messaging strategies.
Increase a website's visibility in search engines to drive organic and paid traffic.
Analyze performance metrics and stay up to date with search engine algorithm changes.
Work closely with content creators and web developers to implement strategies that improve rankings and maximize Return On Investment.

Requirements

Bachelor's degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university.
Minimum of 3 years of experience in digital marketing or social media and website analytics.
At least 2 years of experience in a role focused on campaign performance reporting and data-driven optimization.
Understanding of analytics tools, social media and website insights platforms, and data visualization software.
Proficiency in using data to inform digital strategies.
Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies.
Exceptional problem-solving skills and the ability to synthesize complex data into actionable insights.
Familiarity with digital advertising platforms such as Meta Ads Manager or LinkedIn Campaign Manager.
Ability to collaborate effectively with cross-functional teams to align data insights with broader social media and company objectives.

Nice to Have

Experience with digital advertising platforms like Meta Ads Manager or LinkedIn Campaign Manager.

Qualifications

Bachelor's degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline.

Benefits & Perks

High-performing work environment with challenging and rewarding professional, technical, and industrial opportunities.
Remuneration aligned with the challenging environment.
Support for talent development through extensive workforce training and education programs.
Opportunity to work on world-scale projects supported by significant investment in capital and technology.

Working at Aramco

Our high-performing employees are supported by investment in capital and technology, with a strong emphasis on talent development and continuous learning. Employees are encouraged to improve their sector-specific knowledge and competencies through extensive workforce development programs, fostering a culture of growth, innovation, and societal contribution.

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