Digital Marketing Analyst

About the Role

Key Responsibilities

• Structure and analyze data sets from multiple sources (e.g., analytics, quantitative surveys, search) and identify clear insights and implications that provide direction for the overall strategy.
• Develop compelling, data-driven strategies for improved customer experience (CX) that demonstrate tangible value creation for the client's business and their customers.
• Display superior presentation skills and convey expertise in presenting to clients.
• Collaborate with cross-functional teams (e.g., UX, technology) to ensure alignment from insights and strategy to the creation and implementation of solutions.
• Contribute to building strong and lasting relationships with clients, acting as a trusted advisor and creative problem-solver.
• Collaborate with project management and new business teams to integrate data-driven digital strategies into pitches and production plans.
• Support and mentor junior colleagues in executing similar projects and stay current on emerging digital trends to support analyses and client discussions.

Requirements

• Bachelor's degree in business, marketing, communications, or relevant experience in marketing and business intelligence.
• 1-2 years working as a digital strategist at an in-house digital marketing agency or consulting agency.
• Strong experience in data analysis including Google Analytics, Search, and Social analysis.
• Excellent quantitative and qualitative research skills.
• Strong strategy experience including gap analysis, ecosystem mapping, KPI framework, stakeholder profiling/digital personas, customer decision journeys, and content strategies.
• Comfortable providing clear strategic guidance to senior management.
• Ability to work in ambiguity and provide clear direction to cross-functional teams.
• Excellent written and verbal communication skills, including presentation creation and delivery.

Nice to Have

• Mathematical proficiency and ability to turn raw data into insights.
• Experience with digital marketing tools and analytics platforms.
• Experience in consulting or agency environments.

Qualifications

• Bachelor's degree in business, marketing, or communications.

Benefits & Perks

• Base salary range of $150,000 - $200,000 per year.
• Variable/incentive compensation.
• Equity and benefits.