Digital Marketing Analyst

Zoom

Boise, ID

Full Time

Senior

127k-277k

12 days ago

Job Description

About the Role

As a Digital Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization. We're a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.

Key Responsibilities

Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making

Requirements

Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have

Nice to Have

ABM, PLG, and customer journey analysis knowledge

Qualifications

Bachelor's or MBA in business, analytics, or a quantitative field
10+ years in marketing, business analytics, or strategy

Benefits & Perks

Salary Range or On Target Earnings: Minimum $126,500, Maximum $276,700
Total Direct Compensation philosophy considering base salary, bonus, and equity value
Starting pay based on factors and qualifications