Digital Marketing Manager

About the Role

Key Responsibilities

• Owns the CRM strategy and executes complex CRM marketing campaigns that nurture customer relationships.
• Identify key touchpoints to deliver targeted content and offers that increase engagement, retention, and lifetime value.
• Use data and insights to optimize the customer journey and ensure consistent, personalized communication across email, push notifications, and SMS.
• Work with the Analytics team to build audience segmentation and create highly personalized marketing messages and offers.
• Develop and manage strategies to increase customer retention, reduce churn, and drive repeat purchases.
• Collaborate with product, content, brand, creativity, and analytics teams to ensure seamless campaign execution in a large matrix organization.
• Continuously test and refine lifecycle marketing campaigns using A/B and multivariate testing, analyzing KPIs like open rates, click-through rates, and revenue.
• Utilize analytics tools to measure campaign performance and make data-driven decisions to improve marketing effectiveness.
• Provide regular updates, reports, and presentations on campaign performance and insights to business partners.
• Lead and manage the execution of multiple marketing campaigns simultaneously, ensuring deadlines and quality standards are met.

Requirements

• Bachelor's degree in marketing, Communications, New Media, or a related field.
• 7+ years of experience in digital marketing, preferably in retail, CPG, or related industries.
• Strong knowledge and experience in CRM strategy, lifecycle marketing, and customer retention techniques.
• Experience managing and executing campaigns across digital channels such as email, push notifications, and SMS.
• Experience with advanced CRM platforms (e.g., Salesforce, Adobe) and marketing automation tools.
• Good quantitative skills using tools like Excel.
• Proven ability to design, execute, and optimize end-to-end CRM marketing strategies.
• Strong project management skills and ability to manage multiple campaigns concurrently.
• Excellent cross-functional collaboration skills in a large matrix organization.
• Demonstrated ownership and results-driven mindset.

Nice to Have

• MBA or equivalent advanced degree in marketing or business.
• Experience with tools like Monday.com, Confluence, Figma, CDP, and automation platforms like Typeface.
• Customer-centric mindset with a focus on delivering personalized experiences.

Qualifications

• Bachelor's degree in marketing, Communications, New Media, or a related field.
• MBA or equivalent advanced degree preferred.
• 7+ years of experience in digital marketing.

Benefits & Perks

• Contract position with pay up to $67 per hour.
• In-person work location in Pleasanton, CA.