Principal Lifecycle Marketing Strategist (Remote)

About the Role

Key Responsibilities

• Lead data-driven strategic initiatives across email, SMS, mobile, and emerging channels, leveraging technical expertise and analytics to guide client success and long-term growth
• Lead modernization initiatives within client email programs, incorporating modular design systems, scalable templates, and AI-ready frameworks that future-proof marketing capabilities while deepening enterprise client value
• Drive comprehensive AI readiness efforts by recommending systems and practices that enable clients to seamlessly adopt and scale AI-driven marketing technologies across channels, ensuring business impact at scale
• Translate complex customer, behavioral, and campaign data into clear, high-impact insights and actionable recommendations that influence enterprise-level decision-making
• Develop measurement frameworks, segmentation models, and testing roadmaps that drive innovation and optimize performance and uncover new opportunities for client growth
• Serve as a trusted advisor to clients, inspiring them with forward-thinking strategies and solution-oriented approaches that strengthen long-term partnership
• Continuously scan the marketplace for emerging trends, tools, and technologies, incorporating them into client strategies and internal best practices
• Collaborate with cross-functional teams—creatives, developers, data analysts, campaign managers—to bring big-picture strategies to life
• Deliver engaging presentations, workshops, and playbooks that communicate complex strategies in a compelling, client-friendly way, fostering buy-in from executive stakeholders
• Ensure all presentations tell a clear, compelling story demonstrating strategic vision and measurable outcomes
• Show up as confident and fluent in executive-level dialogue, connecting marketing initiatives to overarching business goals and priorities
• Actively contribute to Shaw/Scott's thought leadership by sharing insights, publishing perspectives, and elevating the company's presence in the industry

Requirements

• 10+ years of experience in digital marketing strategy, with demonstrated expertise in data analytics, technical platforms, and cross-channel integration
• Proven track record of innovative problem-solving and delivering measurable impact that drives client growth and strengthens long-term partnerships
• Understanding of marketing technology ecosystems—including ESPs, CDPs, analytics tools, segmentation platforms, and data privacy best practices
• Strong analytical and quantitative skills, with comfort in data visualization and in translating insights into enterprise-level recommendations
• Exceptional communication and storytelling skills—able to bridge the gap between technical complexity and executive-level decision-making
• Self-starting, organized, and adaptable—able to manage multiple projects without losing sight of strategic vision and partnership goals
• Bachelor's degree required; Master's degree preferred

Nice to Have

• Experience with AI-powered marketing solutions and automation
• Knowledge of emerging marketing trends, tools, and technologies
• Experience working in a remote environment and ability to travel regularly to Seattle

Qualifications

• Bachelor's degree (required)
• Master's degree (preferred)

Benefits & Perks

• Base salary range of $140,000-$175,000, determined based on skills, experience, and location
• Company paid health insurance
• 401K with employer match
• 4 weeks PTO per year
• Parental leave
• Communication allowance
• Additional benefits as part of the benefits package