Digital Marketing Manager

About the Role

Key Responsibilities

• Manage the Amazon search campaigns for clients of varying sizes using company and department practices and procedures.
• Strategize and determine courses of action, assess and resolve a wide range of issues, and provide counsel and advice as required.
• Provide detailed analysis, comprehensive interpretations, and create actionable plans based on campaign performance data from Amazon Ad Console and other retail media platforms.
• Partner with enterprise clients and manage escalations by conducting comprehensive, cross-functional analysis.
• Lead high-importance enterprise client meetings by delivering stakeholder-tailored presentations that drive impact and prepare internal teams for success.
• Conduct comprehensive audits involving complex data to identify and capitalize on client growth opportunities, discussing anomalies, causes, and solutions.
• Develop and implement detailed PPC strategies for assigned clients.
• Establish and maintain strong relationships with clients, define KPIs of success, and proactively communicate challenges.
• Engage in weekly department scrums and training sessions to deepen knowledge within the channel.
• Actively seek opportunities to enhance campaign performance and business impact, aligning strategies with client goals.
• Conduct in-depth market research and competitor analysis to inform campaign strategies.
• Maintain frequent and excellent communication internally and externally with clients.
• Leverage AI tools and delegation resources to improve workflow and campaign outcomes.
• Drive strategic initiatives to improve operational performance, profitability, and client satisfaction.
• Assist in developing new department training materials and designing new toolsets and templates.
• Serve as an SME or content owner for department functions, providing guidance and training.
• Mentor and guide Advertising Strategists, sharing expertise and fostering their development.

Requirements

• Bachelor's degree in marketing, business, or a related field or equivalent work experience.
• Eight or more (8+) years of related advertising experience, with specific expertise in Amazon PPC management or related roles.
• At least 4+ years of experience with Amazon e-commerce, preferably familiarity with Seller Central and Vendor Central platforms.
• Demonstrates excellent understanding of department practices, procedures, and specialized functions.
• Advanced experience with Amazon retail search advertising, Google paid search advertising, or similar platforms.
• Expert knowledge managing campaigns in Amazon Ad Console, Amazon 3rd Party Advertising Platforms, Walmart Connect.
• Advanced project management skills with a track record of leading successful initiatives.
• Analytical mindset with the ability to make data-driven recommendations.
• Advanced communication skills, both verbal and written.
• Proficiency in Google/Microsoft Office Suite, especially Excel/Google Sheets for data analysis and reporting.
• Excellent organizational skills and ability to manage multiple priorities.
• Proven ability to mentor and train team members.

Nice to Have

• Advanced experience with Amazon retail search advertising, Google paid search advertising, or similar platforms.

Qualifications

• Bachelor's degree in marketing, business, or a related field or equivalent work experience.
• Eight or more years of related advertising experience, including Amazon PPC management.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company's 401(k) plan.
• Competitive compensation and benefits.