Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and execute Homewise's digital marketing strategy across email, website, paid media, and social media.
• Oversee content creation and digital campaigns that drive engagement, lead generation, and program participation.
• Manage website performance, SEO/SEM efforts, and analytics tracking to optimize digital reach.
• Lead social media strategy, content calendar, and engagement initiatives.
• Monitor campaign performance, produce reports, and recommend improvements.
• Collaborate with cross-functional teams to align digital marketing with broader organizational objectives.
• Supervise marketing team members, interns, or contractors supporting digital initiatives.
• Operate drone and camera equipment to capture high-quality aerial and ground-level video and photography.
• Provide creative direction, filming, and post-production support for marketing, events, and storytelling.
• Ensure compliance with FAA regulations and safety protocols for all drone operations.
• Maintain and organize media equipment, footage, and photography archives.

Requirements

• Bachelor's degree in marketing, digital media, communications, or related field.
• 5+ years of experience in digital marketing, with at least 2 years in a managerial role.
• Proven success in managing integrated digital campaigns and budgets.
• Expertise in digital marketing platforms (Google Ads, Meta, LinkedIn, SEO, etc.).
• Strong analytical skills with ability to translate data into actionable insights.
• Excellent communication and storytelling skills across digital mediums.
• Leadership and team management ability.
• Proficiency in marketing automation and CRM tools (HubSpot, Salesforce, or similar).

Nice to Have

• Experience in nonprofit, housing, or mission-driven organizations.