Digital Marketing SEO Specialist

Best Buy

Vancouver, WA

Full Time

Mid Level

68k-70k

8 days ago

Job Description

About the Role

Digital Marketing SEO Specialist at Best Buy Canada, responsible for leading search and discovery optimization across digital touchpoints, including storefronts and content. The role involves executing SEO strategies, supporting AI-driven search initiatives, and collaborating with multidisciplinary teams to enhance visibility and performance in the Canadian eCommerce market. The company practices a remote-first working model with in-person interactions at the Vancouver head office.

Key Responsibilities

Execute holistic SEO strategies to acquire new customers while achieving ROI goals within the Canadian eCommerce market.
Perform targeted and thorough keyword research, content analyses, and entity-based optimizations aligned with traditional search, AEO, and GEO.
Optimize site copy before it goes live for Best Buy's content, including category overviews, buying guides, brand stores, marketing pages, blogs, and feature articles.
Support structured data implementation to increase discoverability across AI Overviews, voice assistants, and LLM-powered platforms.
Complete regular reporting and competitor analyses, evaluating the impact of on-site and AI-driven optimizations.
Monitor advancements in large language models (LLMs) and leverage insights to adapt SEO strategies for emerging generative search ecosystems.
Proactively share industry standards and best practices—including AEO, GEO, and LLM considerations—with other domains and stakeholders.

Requirements

2-4 years of experience working on large-scale eCommerce websites supporting year-long business roadmaps.
Experience collaborating with multidisciplinary teams including web developers, UX designers, writers, and marketing specialists.
Executive reporting skills using data sources such as SEMrush, Adobe Analytics, Google Search Console, and AI-driven analytics tools.
Intermediate knowledge of HTML, CSS, and Adobe Analytics, with awareness of structured data markup for AEO and GEO.
Familiarity with large language models (LLMs) and their impact on search visibility, discoverability, and conversational optimization.
Bachelor's Degree at a minimum OR relevant post-graduate degree/diploma.

Nice to Have

Experience supporting AI-driven search optimization and emerging technologies.
Knowledge of AI Overviews, voice assistants, and LLM-powered platforms.
Understanding of structured data markup for SEO purposes.

Qualifications

Bachelor's Degree or relevant post-graduate degree/diploma.

Benefits & Perks

Remote-first work environment.
Employee discounts on tech products from day one.
Flexible health benefits and wellness programs.
TFSA and RRSP programs.
100% matched company pension plan.
Training programs to build new and transferable skills, including AEO, GEO, and AI-driven search optimization.

Working at Best Buy

As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country. Our culture is one of inclusivity and belonging, providing employees with an environment where they can bring their whole selves to work. We believe in a fair and inclusive hiring process and encourage applications even if all requirements are not met.

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