Director, SEO & Generative AI Optimization

Hearst Communications

New York, NY

Full Time

Director

2 days ago

Job Description

About the Role

Hearst Magazines is a global media company with a portfolio of more than 25 powerful brands in the U.S., including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, and Popular Mechanics. The company inspires, entertains, and builds new experiences for an engaged and growing audience across digital, video, social, and print platforms, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, Hearst makes media and products that move people across all platforms. The company publishes nearly 260 magazine editions and 200 websites worldwide, reinventing publishing for the 21st century.

Key Responsibilities

Provide strategic oversight of traditional SEO practices to enhance content discoverability.
Develop and implement pioneering methodologies to optimize content for discovery in generative AI environments such as ChatGPT, Google Gemini, and Bard.
Shape the future of SEO and Generative AI Optimization (GAIO) within the product and technology teams.
Lead initiatives that integrate SEO strategies with emerging generative AI technologies to improve content reach and engagement.

Requirements

Experience in SEO strategy and implementation, particularly in digital publishing or media.
Knowledge of generative AI environments and how they impact content discovery.
Strong leadership and strategic thinking skills to guide innovative optimization methodologies.
Familiarity with tools and platforms related to AI and SEO optimization.

Nice to Have

Experience working with ChatGPT, Google Gemini, Bard, or similar generative AI platforms.
Background in digital media, content marketing, or related fields.

Working at Hearst Communications

Hearst Magazines fosters a forward-thinking, innovative environment that values creativity, technological advancement, and leadership in digital publishing.

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