SEO Content Contractor

About the Role

Key Responsibilities

• Develop comprehensive content marketing strategies aligned with educational goals and SEO objectives
• Create editorial calendars and content roadmaps for primary domain and 200+ school subdomains
• Conduct content gap analysis and competitor content research in the education sector
• Design content frameworks that serve diverse educational audiences including students, parents, educators, and administrators
• Establish content governance and brand consistency guidelines across the school network
• Plan seasonal and event-driven content campaigns for educational milestones and enrollment periods
• Lead keyword research and content ideation for education-focused search opportunities
• Create and optimize high-value content including guides, resources, and educational materials
• Develop local content strategies for individual school locations and communities
• Write and optimize blog posts, landing pages, and resource center content
• Create content briefs and SEO guidelines for internal writers and school marketing teams
• Optimize existing content for improved search performance and user engagement
• Build scalable content production workflows across multiple school sites
• Train and support school-level content creators on SEO best practices
• Establish content approval processes and quality assurance protocols
• Manage content distribution strategies across owned and earned media channels
• Coordinate content promotion through social media, email marketing, and partnerships
• Develop content repurposing strategies to maximize reach and efficiency
• Monitor content performance using analytics tools and SEO platforms
• Conduct regular content audits and optimization recommendations
• Track content-driven organic traffic growth and conversion metrics
• Analyze user engagement patterns and content consumption behaviors
• Create monthly content performance reports and strategic recommendations
• Optimize content based on search algorithm updates and industry trends

Requirements

• 5+ years' experience in content marketing with strong SEO focus
• Proven track record creating content strategies for multi-location or franchise organizations
• Expert knowledge of content optimization tools (BrightEdge, etc.)
• Experience managing editorial calendars and content workflows at scale
• Strong writing and editing skills with ability to adapt voice for different educational audiences
• Knowledge of content management systems and their SEO capabilities
• Advanced understanding of how content impacts search rankings and organic growth
• Proficiency with SEO tools (SEMrush, Ahrefs, Google Search Console, Google Analytics)
• Experience with keyword research and competitive content analysis
• Knowledge of local SEO content strategies for multi-location businesses
• Understanding of technical SEO as it relates to content optimization
• Familiarity with conversion rate optimization for educational content funnels
• Proficiency with content management systems (WordPress)
• Experience with content optimization and analysis tools
• Basic understanding of HTML and on-page SEO
• Knowledge of Google Tag Manager for content tracking and attribution
• Familiarity with social media management and content distribution platforms
• Understanding of accessibility standards in content creation
• Self-directed with proven content management capabilities in remote work environments
• Excellent project management skills and ability to coordinate multiple content streams
• Strong analytical mindset with ability to translate data into strategic insights
• Experience collaborating with marketing, admissions, and educational teams

Nice to Have

• Previous experience with educational content marketing or EdTech platforms
• Understanding of educational buyer journeys and decision-making processes
• Knowledge of education compliance requirements affecting content creation
• Experience with marketing automation platforms and lead nurturing content
• Background in email marketing and content distribution strategies
• Familiarity with video content optimization and multimedia SEO

Qualifications

• No formal certifications required

Benefits & Perks

• Robust benefits package including health benefits, retirement contributions, and paid time off
• Flexible remote work environment
• Competitive hourly pay within the specified range