Search Engine Optimization Lead Marketing Consultant

About the Role

Key Responsibilities

• Create Organic Search Strategies that will deliver business results as the marketplace transitions from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO).
• Understand business/marketing goals and create search optimization strategies such as attracting & converting searchers into buyers/users, increasing brand awareness, etc.
• Perform keyword research, search behavior analysis, technical audits, competitive analysis, and content gap analysis utilizing SEO/AEO tools, data and analytics, customer research, and best practices to create insights and data-driven strategies.
• Create on-page, off-page, and site-wide strategies/recommendations including meta data, site speed optimization, content strategy, information architecture, and more.
• Create and maintain a roadmap of ongoing search opportunities/strategies for the business/marketing and track/measure implementation progress.
• Measure business impacts of search implementations and identify post-implementation areas of optimization and actionable insights, partnering with analytics teams and search agencies.
• Exhibit GenAI/LLM SEO expertise by staying informed on how generative AI and large language models are reshaping search behavior, and create strategies for optimizing content and technical elements for AI-generated search results.
• Monitor emerging trends in AI Overviews (AIO), conversational search, and AI-powered search engines, identifying opportunities to adapt and optimize search strategies.
• Proactively explore and test new optimization techniques tailored to AI-driven search experiences.
• Provide technical support including identifying crawl issues, structured data, social markup, sitemaps, MCP, etc.
• Collaborate with scrum teams, experience design, vendors, and other partners to influence implementation of search strategies.
• Provide technical SEO/AEO requirements to digital, platform, vendor, and business partners to ensure pages and experiences are optimized.
• Partner with Paid media teams to identify SEO/Paid search opportunities and present to line of business partners; provide performance insights.
• Serve as a trusted SEO/AEO subject matter expert, providing guidance, strategic input, and fostering a culture of SEO/AEO excellence.
• Educate stakeholders and advocate for search-friendly practices in content creation, UX, and development.
• Engage with cross-functional teams and the internal SEO/AEO team to share insights and collaborate on initiatives.
• Support the SEO/AEO Center of Excellence roadmap, including building processes, risk management, and site-wide capabilities.
• Build business cases quantifying revenue opportunities and present to leadership.
• Produce executive-level analysis and presentations for senior leaders, serving as an expert advisor on SEO/AEO strategies, data, and analytics.

Requirements

• 5+ years of Marketing, Digital Marketing, Digital Platforms experience, or equivalent demonstrated through work experience, training, military experience, or education.
• Experience creating recommendations to attract search engine traffic utilizing tools such as Ahrefs, SEMRush, Google Search Console, Google Keyword Planner, Google Looker Studio, Google Analytics 4, CJA, etc.
• Ability to translate search platform, marketplace, competitor, and consumer insights into effective SEO & AEO strategies.
• Expert technical SEO/AEO knowledge and ability to advise developers and platform product owners.
• Exposure to paid search and understanding of paid and organic performance dynamics.
• Ability to create professional presentations with clear KPIs and compelling storylines.
• Knowledge of current SEO/AEO industry standards, emerging concepts, and the impact of technology on search strategies.
• Strong strategic thinking, problem-solving, and analytical skills.
• Ability to manage multiple initiatives simultaneously and prioritize effectively.
• Excellent verbal, written, interpersonal, and presentation skills for engaging stakeholders at all levels, including senior leaders.
• Advanced Microsoft Office skills, especially PowerPoint and Excel.

Nice to Have

• Experience creating recommendations to attract search engine traffic utilizing tools such as Ahrefs, SEMRush, Google Search Console, Google Keyword Planner, Google Looker Studio, Google Analytics 4, CJA, etc.
• Expert knowledge of the most up-to-date SEO/AEO industry standards and emerging concepts.
• Ability to think strategically with outstanding problem solving and analytical skills.
• Experience with paid search and understanding of its impact on organic search performance.
• Advanced skills in PowerPoint and Excel for creating reports and presentations.

Qualifications

• 5+ years of relevant experience in marketing or digital platforms.

Benefits & Perks

• This position offers a hybrid work schedule.
• Ability to travel up to 10% of the time.