Digital Marketing Specialist II

About the Role

Key Responsibilities

• Create digital inbound marketing and demand generation programs to drive traffic, engagement, and qualified leads that deliver revenue growth and support customer retention.
• Develop on-brand digital content for external campaigns and sales enablement, including website, email, social media, SEM, display advertising, and content syndication.
• Deploy content across various channels such as website, email, social media, SEM, and display advertising.
• Create brand awareness and demand generation campaigns targeting prospect and customer groups, with an understanding of customer challenges and Amcor solutions.
• Write website copy, optimize page layouts, improve SEO, and analyze user experience using Google Analytics.
• Assist with management of leads, databases, and data cleansing.
• Lead and nurture leads and databases through marketing automation tools like HubSpot.
• Support traditional marketing communications including brand, advertising, and event promotion.
• Ensure correct use of logos, brand guidelines, and trademarks in promotional materials.
• Build and support the company's overall communication vision and internal brand management.
• Lead media and trade show promotions and independently manage marketing communication initiatives.
• Act as a safety leader and demonstrate Amcor's core values of ethics, innovation, accountability, and respect.

Requirements

• Bachelor's degree, preferably in communications or marketing.
• 5+ years of digital marketing, agency, or marketing communications experience.
• Exceptional copywriting, value proposition development, proofreading, and editing skills, with comfort in a technical environment.
• Strong computer skills including HubSpot or other marketing automation software, Adobe Creative Suite, Microsoft Office Suite, Google Analytics, and Google Ads.
• Ability to switch between creative and analytical tasks and demonstrate the rationale behind ideas.
• Ability to travel up to 10% of the time.

Nice to Have

• Packaging industry experience.

Qualifications

• Bachelor's degree, preferably in communications or marketing.
• 5+ years of relevant experience in digital marketing or marketing communications.

Benefits & Perks

• Medical, dental, and vision plans.
• Flexible time off, starting at 80 hours paid time per year for full-time salaried employees.
• Company-paid holidays starting at 9 days per year, with variations by location.
• Wellbeing program & Employee Assistance Program.
• Health Savings Account/Flexible Spending Account.
• Life insurance, AD&D, short-term & long-term disability, and voluntary accident disability benefits.
• Paid Parental Leave.
• Retirement Savings Plan with company match.
• Tuition Reimbursement (dependent upon approval).
• Discretionary annual bonus program (initial eligibility dependent upon hire date).