Digital Media Analyst

Meow Wolf

Santa Fe, NM

Full Time

Mid Level

66k-89k

3 days ago

Job Description

About the Role

Meow Wolf is seeking a Digital Media Analyst to power data-driven decision-making across our rapidly expanding marketing team. The company creates immersive and interactive experiences that transport audiences into fantastic realms of story and exploration, with a vision to be the world's leading creative company reimagining art and storytelling. They value collaborative creativity, provocative playfulness, inclusivity, authentic compassion, and audacious courage, fostering a culture where everyone belongs and is encouraged to reinvent themselves.

Key Responsibilities

Build and maintain dashboards in Looker Studio, GA4, ThoughtSpot, and Amplitude to support marketing performance tracking
Integrate data from Google Ads, Meta, TikTok, CRM systems, email platforms, and Google Analytics
Deliver weekly, monthly, and quarterly reports with clear, actionable insights for stakeholders
Analyze performance across paid media, email, and web channels, including traffic sources and conversion paths
Conduct competitor research, cohort analysis, and basic customer lifetime value calculations
Help design and evaluate A/B and incrementality tests; contribute to forecasting models
Identify optimization opportunities across channels and provide data-backed recommendations on creative and targeting
Respond to ad-hoc reporting requests and support day-to-day marketing analysis
Present findings to the team and assist with training on reporting tools and dashboards
Document processes and contribute to building a shared knowledge base

Requirements

3-5 years of experience in digital marketing analytics or similar analytical role
Expert level skills in Excel/Google Sheets including pivot tables and complex formulas
Experience with visualization tools (Tableau, Power BI, Looker, or Google Data Studio)
Strong understanding of digital marketing metrics and KPIs
Experience with Google Analytics 4 & CM360
Proven ability to translate complex data into actionable business recommendations

Nice to Have

Experience with cohort analysis and customer lifetime value calculations
Knowledge of attribution modeling and forecasting
Experience working cross-functionally with marketing teams

Qualifications

Formal education or certifications are not explicitly specified, but relevant experience is required

Benefits & Perks

Medical Insurance options: PPO & HDHP
Dental and Vision Insurance
HSA, HRA, and FSA options
401k Retirement Plan
Company paid Life Insurance Policy and Disability Coverage(s)
Voluntary Critical Illness and Life Insurance Policies
Company Paid Employee Assistance Program
Paid Parental Leave for 12 weeks
Discount off Meow Wolf Gift Shop Merch and Cafes
Admission to Meow Wolf attractions for employees and guests

Working at Meow Wolf

Meow Wolf fosters a culture of collaborative creativity, provocative playfulness, inclusivity, authentic compassion, and audacious courage. They emphasize belonging, support for individual expression, and a commitment to social and environmental wellbeing as a certified B Corporation. The company values community support, reinvention, and creating immersive experiences that inspire curiosity and creativity.

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