Digital Media Specialist

About the Role

Key Responsibilities

• Lead social media strategy for AGCI, TDC, and supporting accounts, ensuring alignment with strategic goals and brand voice.
• Develop messaging that reflects AGCI's Christ-centered identity, incorporating themes of family, healing, redemption, justice, and calling.
• Create engaging, high-quality content tailored to each platform, including capturing, editing, and publishing original Reels and short-form videos.
• Manage and optimize paid ad campaigns across multiple platforms to drive engagement, conversions, and ROI.
• Monitor ad performance, analyze metrics, and adjust strategies to maximize effectiveness.
• Manage day-to-day social media activities, including content scheduling, uploading stories, and engaging with followers.
• Respond promptly to comments and messages, and conduct monthly post-analysis to refine strategies.
• Develop and manage strategies to engage brand ambassadors and influencers, supporting campaigns and initiatives.
• Coordinate with influencers, identify new content creators, and track campaign performance.
• Partner with other departments to support marketing needs, attend meetings, and use project management tools to facilitate workflow.
• Track and report on KPIs such as follower growth, engagement, and content shares, and assist with cross-channel media plans.

Requirements

• Bachelor's degree required (Marketing, English, or Communications preferred) from a four-year college or university.
• 3+ years of experience or an equivalent combination of education and experience, preferably in social media and copywriting.
• Proficiency in Microsoft 365 (Word, Excel, PowerPoint, Outlook), social media management platforms (e.g., Later), and content creation tools (Adobe Creative Suite or Canva).
• Experience with digital advertising, including managing paid campaigns and analyzing performance metrics.
• Strong writing, editing, and proofreading skills with the ability to craft compelling content.
• Ability to work in a fast-paced, mission-driven environment with a collaborative approach.
• Excellent communication skills, both written and verbal.
• Ability to work with and protect confidential information and demonstrate discernment.
• Valid driver's license and ability to travel domestically and internationally.

Nice to Have

• Experience with video editing and visual storytelling.
• Familiarity with project management tools like Asana and Trello.
• Experience working in nonprofit or faith-based organizations.
• Knowledge of social media trends and platform algorithms.

Qualifications

• Bachelor's degree in Marketing, English, Communications, or related field.
• Minimum of 3 years of relevant experience in social media and digital marketing.

Benefits & Perks

• Medical, dental, and vision insurance.
• Short & long-term disability insurance.
• Flexible Spending Account (FSA) / Health Savings Account (HSA).
• Paid time off and 11 paid holidays.
• 401(k) retirement plan.