Digital Media - VP of Social Media

About the Role

Key Responsibilities

• Responsible for developing and executing innovative and strategic plans for client social media and content across digital platforms such as YouTube, TikTok, Instagram, Facebook, X, and more.
• Review client's current social media accounts, analyze the content, engagement, and overall performance.
• Effectively communicate a comprehensive strategic vision that reflects the unique preferences of the client, their personal brand, and the specific objectives of their business.
• Generate and supervise the creation of both long and short-form videos, still images, graphics, copy, captions, and memes.
• Enhance social media strategies to boost user engagement.
• Work with CAA Data & Analytics team to develop KPIs and measurement criteria across social media.
• Support business development including outreach, leveraging relationships, pitching clients, and advising on deal terms.
• Develop integrated marketing and sponsorship activation plans in collaboration with clients and team members.
• Support the growth of CAA's network and visibility in social media by attending conferences and functions.
• Research and stay up to date on emerging social media trends in film, TV, sports, music, and creator spaces.
• Provide onsite client support for events, activations, shoots, and other activities as needed to ensure social media coverage.

Requirements

• 15+ years of combined experience in agency, platform, or brand social media departments working with public figures, brands, and media companies.
• An impressive portfolio demonstrating creativity and expertise in the digital/social space.
• Excellent knowledge of YouTube, TikTok, Instagram, X, Facebook, and social media best practices.
• Experience signing social media management clients and understanding market terms.
• Familiarity with social media tools like Hootsuite and Spout.
• Established relationships in social media, content syndication, and/or MCN space.
• Strong client servicing and relationship-building skills.
• Exceptional verbal and written communication skills.
• Ability to think quickly in a fast-paced, agency environment.
• Solution-oriented mindset.
• Willingness to travel and work outside normal hours as needed.

Nice to Have

• Experience working with public figures, brands, and media companies.
• Experience in developing social media strategies for diverse verticals such as gaming, lifestyle, beauty, and fashion.
• Existing relationships within the social media, content syndication, or MCN space.

Qualifications

• Formal experience in agency, platform, or brand social media departments.
• Proven track record working with public figures, brands, and media companies.

Benefits & Perks

• Annual base salary in the range of $195,000 - $265,000.
• Eligibility for benefits and a discretionary bonus.
• Opportunity to work in a leading agency with a focus on digital innovation.