Digital Performance Analyst

Boeing

Seattle, WA

Full Time

Mid Level

99k-135k

13 days ago

Job Description

About the Role

At Boeing, we innovate and collaborate to make the world a better place. We're committed to fostering an environment for every teammate that's welcoming, respectful and inclusive, with great opportunity for professional growth. Boeing Global Services (BGS) Digital Marketing is seeking a Digital Marketing Performance Analyst to help power data-informed decision-making across our campaigns. This role is focused on the day-to-day tracking, reporting, and analysis of digital marketing performance across both transactional (lead generation, ecommerce, campaign conversions) and non-transactional (brand awareness, education, engagement) initiatives.

Key Responsibilities

Monitor and maintain dashboards and performance reports across digital marketing campaigns
Track marketing KPIs across a variety of platforms (Adobe Analytics, Salesforce, Tableau, GA4, etc.)
Analyze campaign results to identify trends, risks, and opportunities at the channel, content, or audience level
Feed actionable insights to campaign owners and the Digital Marketing Performance & Insights Lead
Support development and refinement of performance scorecards and executive summaries
Ensure data accuracy through ongoing QA of campaign tracking and dashboard logic
Assist with marketing attribution tracking and reporting
Work with internal stakeholders to fulfill ad hoc reporting and analysis requests
Stay current on digital analytics tools and best practices

Requirements

Bachelor's degree in marketing, business, data analytics, or a related field
3+ years of experience in digital marketing analytics, performance reporting, or similar roles
Proficiency with one or more of the following tools: Adobe Analytics, Google Analytics/GA4, Tableau, Salesforce, Google Tag Manager
Strong skills in Excel; experience with SQL or other data tools is a plus
Strong attention to detail and comfort working with large datasets
Ability to distill data into clear takeaways and visualizations
Self-starter with the ability to manage time and priorities in a fast-paced environment

Nice to Have

Experience supporting both brand awareness and demand generation campaigns
Exposure to B2B or enterprise marketing environments
Familiarity with multi-touch attribution models or campaign tagging frameworks
Knowledge of marketing automation systems (e.g., Salesforce Account Engagement, Marketo)

Qualifications

Bachelor's Degree or Equivalent

Benefits & Perks

Competitive base pay and variable compensation opportunities
Health insurance, flexible spending accounts, health savings accounts
Retirement savings plans, life and disability insurance programs
Paid and unpaid time off programs
Total Rewards package designed to attract, engage, and retain top talent

Working at Boeing

Boeing fosters an inclusive, respectful, and welcoming environment that encourages professional growth. The company values innovation, collaboration, and making a positive impact through its work.

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