Director, Acquisition Marketing

About the Role

Key Responsibilities

• Lead the acquisition of DISH & Sling subscribers across product lines.
• Develop annual and quarterly media marketing budgets for Sling to achieve gross add targets and subscriber acquisition cost goals in conjunction with Finance.
• Evaluate marketing spend continually to drive higher subscriber adds at lower costs.
• Lead the deployment and execution of campaigns across tactics including on device, paid digital media, and affiliate channels.
• Manage and communicate campaign calendar to ensure all partner teams are aligned.
• Develop marketing strategy including target segments, campaign calendar, and offer strategy.
• Create test and learn strategies to optimize existing channels to meet gross add and spend targets.
• Ideate and launch new marketing tactics to drive incremental adds beyond budget targets.
• Grow the team’s competencies through recruitment, retention, training, and professional development.

Requirements

• Bachelor's degree from a 4-year university or equivalent combination of education and experience.
• 10+ years of experience including 5 years related experience and/or training.
• Proven experience growing subscriber base for streaming or subscription businesses.
• Track record of optimizing profitability of acquisition costs.
• Exceptional verbal and written communication skills.
• Experience managing large teams of diverse professionals.
• Ability to handle multiple competing priorities in a fast-paced, results-driven environment.
• Ability to travel 20% of the time.

Qualifications

• Bachelor's degree or equivalent experience
• 10+ years of relevant experience
• Experience in subscription or streaming businesses

Benefits & Perks

• Versatile health perks
• New career opportunities
• Benefits available on the company's careers website