Director, Analytics

About the Role

Key Responsibilities

• Be the subject matter expert in influencer marketing analytics, providing guidance and strategic insight to internal teams and clients while also able to explain nuances of analysis to more junior staff.
• Collaborate with account, strategy, and creative teams to ensure influencer analytics are embedded at every stage of the campaign lifecycle.
• Develop and deploy a standardized toolkit for influencer measurement, including scorecards, dashboards, and data collection protocols.
• Design and own measurement frameworks that capture full-funnel impact of influencer campaigns — from reach and engagement to sentiment, brand lift, and conversion.
• Create and deliver pre-campaign baselines, post-campaign, quarterly, and year-end reports that provide performance insights, business implications, and clear storytelling and actionable ideas for executive audiences.
• Lead the agency's Influencer Marketing Analytics Taskforce, driving alignment across North America on methodologies, tools, and reporting approaches.
• Contribute to the development of advanced models and methodologies, such as ROI forecasting, attribution frameworks, and creator value modeling.
• Partner with Project Management and Operations to understand team allocations and profitability, and work alongside team leads on resourcing optimization.

Requirements

• Strong interest in the creator economy, platform evolution, and the cultural impact of influencers.
• Demonstrated expertise and experience translating data and research into strategic insights and recommendations.
• 5+ years of relevant full-time experience, with at least 4 years in influencer marketing analytics, social data, or digital measurement within an agency environment.
• Demonstrated expertise in designing measurement frameworks, performance benchmarking, and campaign optimization for influencer programs.
• Strong proficiency in data analysis and visualization; experience with Tableau, Power BI, Excel, or Google Data Studio preferred.
• Experience with SQL, Python, or R is a plus but not required.
• Desire and capacity to take ownership of workstreams, manage fast deadlines and agile deliverable processes, nurture client relationships, and collaborate with diverse teams.

Nice to Have

• Experience with SQL, Python, or R.

Qualifications

• 5+ years of relevant full-time experience in influencer marketing analytics, social data, or digital measurement within an agency environment.

Benefits & Perks

• Medical, Dental, Vision insurance
• 401k with employer match
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement for health, mind, body, and soul purchases
• MyDays - Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit