Director, Analytics - PGA TOUR Events

About the Role

Key Responsibilities

• Conduct in-depth analysis of sales performance, revenue trends, and market dynamics across PGA Tour Events, ensuring accuracy and consistency of sales performance metrics
• Develop detailed Margin Analysis, and identify trends, opportunities, and potential risks through advanced analytical modeling for tournaments
• Design and maintain executive-level dashboards and scorecards to drive business visibility
• Prepare contract "advance" valuations by sourcing cost/market information for proposed agreements to expedite approval process
• Lead / review Product Mix draft proposals to ensure best mix of products and price points that match the DMA's involved
• Lead the development of sales forecasts, revenue projections, and business planning models, creating clear, actionable insights
• Support annual planning processes and quarterly business reviews and collaborate with leadership to establish realistic targets and performance benchmarks

Requirements

• Bachelor's degree in Business, Mathematics, Statistics, Finance, Analytics or related field required
• Minimum 10 years relevant experience in analytics
• CRM systems (Salesforce/KORE) and Tableau experience required
• Strong Microsoft Office skills including advanced Excel and PowerPoint skills
• Ability to lead a team and projects within department and across key TOUR stakeholders
• Experience in solving for complex problems, meeting deadlines, and managing multiple projects at once
• Experience gathering, tracking and reporting revenue
• Success researching, analyzing, identifying, and presenting new ideas
• Experience in aggregating, organizing and packaging data for presentation purposes
• Excellent communication skills, verbal and written

Qualifications

• Bachelor's degree in Business, Mathematics, Statistics, Finance, Analytics or related field