Director, Audience Analytics

Dentsu International

Full Time

Director

125k-150k

27 days ago

Job Description

About the Role

The Director, Audience Analytics at Merkle Inc. is responsible for leading client engagements related to platforms, data strategy, and audience analytics for cross-channel customer engagement, testing, and measurement. The role involves developing use cases to improve business KPIs, conducting audience analyses, managing audiences across various partners, and supporting the Audience Platform center of excellence. The position offers opportunities to synthesize insights, drive innovation, and contribute to Merkle's market value, with a flexible work location in Columbia, MD or remote.

Key Responsibilities

Lead client engagements by providing expertise around platforms, data strategy, audience analytics for cross-channel customer engagement, testing, and measurement.
Drive use case development to improve business KPI based on client goals, platform functionality, data availability, and organizational readiness.
Conduct audience analyses using data attributes and business knowledge and develop audiences based on testing and targeting strategy.
Manage audiences across partners including site personalization, paid social, paid search, email, and mobile app platforms.
Partner with internal and external stakeholders to develop implementation roadmap and project plan and ensure quality of deliverables to meet client expectations.
Package insights, analytic outputs, and action items into consumable format with actionable recommendations and strategies for marketers.
Support Audience Platform center of excellence by synthesizing lessons from clients, driving innovation and enhancing Merkle's value proposition in the market.
Support sales team in pre-sale activities by providing deep understanding and expertise in relevant platforms.

Requirements

Experience with execution of digital campaigns in one or many channels including search, display, email, site, mobile.
Experience with customer data platforms and data management platforms.
Experience with Adobe Experience Cloud, including Analytics, Adobe Audience Manager, and Target.
Experience with Salesforce Marketing Cloud, Google Marketing Cloud, including Google Analytics and DV360; technical experience with identity, PII, and non-PII data.
Experience leading a marketing analytics team including both onshore and offshore analysts.
Experience with marketing analytics including summarizing key insights and making actionable recommendations.
Requires a Master's degree or foreign equivalent in Analytics, Economics, Statistics or related field and at least 1 year of experience as an Analyst or related occupation.

Benefits & Perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Working at Dentsu International

Dentsu is committed to providing equal employment opportunities to all applicants and employees, regardless of race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, and other protected categories. The company also provides reasonable accommodations for individuals with disabilities and disabled veterans, supporting a diverse and inclusive work environment.

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