Director, Brand Marketing

About the Role

Key Responsibilities

• Oversee marketing team and all product marketing efforts including branding, advertising/paid media, social media, and influencer marketing for Daybreak's portfolio of games.
• Review and approve all go-to-market plans to ensure the alignment of marketing strategies with new product launches, content updates, and promotions.
• Create and implement brand strategies from concept to execution, including brand identity, target audience identification, competitive market analysis, and product positioning.
• Lead team to ensure consumer messaging, creative positioning, and segmentation are consistently on brand across the entire game portfolio.
• Measure, analyze, and optimize marketing activities using advanced marketing tools and processes; evaluate and report on the financial impact of marketing campaigns.
• Serve as department budget owner; tracking and maintaining total spend to P&L.
• Oversee and direct internal and external creative teams in developing brand marketing assets such as key art, trailers, logos, metadata, and other collateral.
• Foster strong relationships with First Party and other partners to create new marketing activation opportunities.
• Collaborate with studio direct reports, leadership, and internal/external teams to establish and achieve marketing and business goals.
• Drive innovation and strategic vision, applying best practices and inspiring creative thinking within and outside the gaming industry.
• Oversee development and mentorship of the brand marketing team, including managers, associate managers, and coordinators.

Requirements

• Bachelor's degree, preferably in business, brand and marketing-related fields.
• Minimum 10+ years of experience in brand management and traditional/digital marketing.
• Must have 8+ years managing direct reports.
• Experience as P&L owner with ability to allocate and track marketing budgets to total spend.
• Experience working with licensed and original intellectual properties.
• Demonstrated ability to multi-task and work cross-functionally with internal and external partners.
• Enthusiasm and positive teamwork ethic.
• Proficiency with Microsoft Office (Outlook, Word, Excel), CRM/Email, PowerPoint, and Adobe Photoshop.

Nice to Have

• Avid gamer, enthusiasm, and familiarity with all Daybreak Games titles.
• Demonstrated success in launching commercial game products.
• Experience at a major video game publisher or entertainment company.
• MBA degree a plus.

Qualifications

• Educational background in business, marketing, or related fields.
• Extensive experience in brand management and marketing roles.

Benefits & Perks

• Not explicitly specified in the description.