Director, Digital Growth

About the Role

Key Responsibilities

• Support strategy for digital and loyalty growth
• Monitor and track marketing activities, benchmarking against organizational targets and prior comparisons
• Deliver actionable insights by identifying market opportunities, competitor threats, and customer needs, and pivot quickly in response to market dynamics
• Develop decks and presentations with clear messaging aligned with business objectives and trends for senior leadership and stakeholders
• Support marketing verticals with ad-hoc requests and new insights to improve actions and outcomes
• Develop and manage regularly scheduled reporting across marketing, including e-commerce impact, tracking goals, risks, and opportunities
• Lead the production of weekly and monthly performance reports, develop dashboards, and validate and maintain data
• Design analytics approaches and data strategies to test marketing effectiveness
• Collaborate with cross-functional teams including RM, Sales, Finance, and Operations
• Drive development of marketing tools utilizing internal and external data sharing capabilities
• Build analytical models such as multi-variate regression and forecasting for customer insights
• Define and create an integrated view of revenue performance across channels and segments
• Collaborate with Marketing, Revenue Management, Sales, and Finance to align on marketing performance metrics
• Conduct web analytics for Marketing/Ecommerce globally
• Develop visualizations for executive and stakeholder presentations
• Identify KPIs to evaluate site and product performance
• Provide daily reports and analysis on digital business status
• Ensure data integrity across teams and reporting sources
• Present insights and influence stakeholders at senior levels
• Demonstrate strong analytical abilities and apply findings to improve revenue and profit
• Work effectively in ambiguous situations and adapt to changing priorities
• Lead and motivate a high-performing, results-oriented team
• Drive organizational change and process improvements
• Maintain a positive attitude in a fast-paced environment
• Work independently with a goal-oriented approach
• Leverage critical thinking and decision-making to see the big picture
• Exercise courageous leadership and accountability

Requirements

• Bachelor's degree or equivalent, preferably in Economics, Marketing, Business Intelligence, Business Analytics, or related field
• 8-10 years of experience in marketing analytics, data-driven fields, or performance media
• Proven expertise with at least one of the following: DataBricks, Google Analytics, Adobe AEP, Amplitude
• Experience with customer attribution and competitive intelligence is a plus
• Advanced knowledge of Google Marketing Suite products (e.g., GA360, Campaign Manager 360)
• Advanced capabilities in Google Cloud Platform
• Proficiency in SQL and experience with stored procedures
• Experience working with large datasets in complex, customer analytical environments
• Experience managing workflows, projects, and implementing standard processes
• Strong understanding of industry trends and competitive landscape
• Ability to analyze and synthesize large datasets into actionable insights
• Excellent communication and storytelling skills across all organizational levels
• Ability to identify the 'why' behind results and present data-driven recommendations
• Strong organizational and time management skills, with the ability to meet deadlines under pressure

Nice to Have

• Experience with customer attribution and competitive intelligence

Benefits & Perks

• Up to 40% off the base rate of any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts - Theme Park Tickets, Gym Discounts & more