Director, Event Marketing

About the Role

Key Responsibilities

• Build and lead a high-velocity in-person and virtual events function, owning strategy and execution that align with go-to-market priorities, drive brand visibility, generate revenue through ticket sales and sponsorships, and deliver measurable ROI.
• Strategically determine where the company shows up (and where it doesn't), ensuring every event supports business goals and is tailored to the ideal customer profile.
• Lead team in the end-to-end planning and execution of events—including the flagship user conference, regional hosted events, virtual programs, and industry tradeshows—overseeing budgets, timelines, logistics, vendor management, on-site production, and promotion and post-event follow-up.
• Travel as needed to ensure flawless execution of events.
• Craft impactful event programming with Content and Product Marketing teams that delivers thought leadership, showcases product innovation, and builds community through high-value content.
• Manage the full event marketing lifecycle, working cross-functionally with Growth, Creative, and Content teams to drive pre-event promotion, in-event engagement, and post-event follow-up and lead capture.
• Define and track KPIs to measure pipeline impact, engagement, and ROI, using insights to optimize future programs.
• Refine and scale event processes and playbooks to ensure operational consistency, efficiency, and high-quality execution across all event formats.
• Manage and evolve the event tech stack to support an AI-first, data-driven approach, overseeing external agencies and production partners to ensure scalability, brand alignment, and strong ROI.

Requirements

• 10+ years of experience leading high-impact events in a B2B environment, with proven ability to drive pipeline, revenue, and brand visibility.
• Experience owning complex event portfolios—from flagship conferences to executive programs—and delivering them flawlessly under pressure.
• Demonstrated strength in managing and optimizing large-scale event budgets while achieving or exceeding ROI targets.
• Strong project management skills with the ability to juggle multiple deadlines, teams, and priorities without sacrificing quality.
• Fluency in latest event platforms and marketing tech, including Bizzabo, Zoom Webinars, HubSpot, and Salesforce.
• Ideally a B.A. / B.S. degree in Marketing, Business Administration, Communications, Advertising, or related fields.
• Technologically savvy with the ability to quickly learn modern tech stacks.
• Ownership mindset with pride in work quality.
• Superb communication skills with intentional dialogue and active listening.
• Resilience and unwavering determination to succeed.
• Confidence combined with humility and openness to different perspectives.
• Creative problem solving skills to find solutions to roadblocks.

Nice to Have

• Experience with event tech stack management and data-driven marketing approaches.
• Experience in the financial services or fintech industry is a plus.

Qualifications

• 10+ years of experience in high-impact B2B event management.
• Proven ability to manage large-scale event budgets and deliver ROI.
• Experience with event platforms such as Bizzabo, Zoom Webinars, HubSpot, and Salesforce.
• Relevant educational background such as a B.A. / B.S. in Marketing, Business, Communications, or related fields.

Benefits & Perks

• Hybrid work schedule promoting work-life balance.
• Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX.
• Competitive pay and equity for eligible roles.
• Premium healthcare, dental, and vision insurance plans.
• 401(k) savings plan with matching contributions and immediate vesting.
• Generous paid parental leave.
• Professional growth and development opportunities including an employee mobility program and annual L&D budget.
• Physical and emotional wellness programs.
• Company perks including discounts on pet insurance, fitness, cell phone plans, entertainment, and travel.
• Financial guidance programs for personal financial health.