Director, Field Visual Storytelling & Brand Experience

About the Role

Key Responsibilities

• Execute seasonal field visual merchandising strategies that bring the brand to life through storytelling, styling and elevated product presentations.
• Translate creative direction into actionable tools, directives, and standards for regional visual teams and stores.
• Ensure windows are executed consistently across stores, aligning with seasonal campaigns and brand priorities.
• Partner with the Head of Visual to ensure alignment on executional priorities and brand presentation.
• Build strong relationships with District Managers and Regional Directors, supporting visual education and helping align on seasonal strategies.
• Coach and develop regional visual teams to maintain visual standards and support local needs with creativity and consistency.
• Collaborate with cross-functional teams including merchandising, marketing and store operations to deliver cohesive in-store experience.
• Provide feedback to HQ partners on field execution, customer response, and competitive insights to help refine future strategies.
• Travel regularly to stores to evaluate execution, support key moments, and provide hands-on leadership.

Requirements

• Experienced visual leader with 7+ years in field visual merchandising, including multi-store or regional oversight.
• Passionate about the customer journey, with a strong understanding of experience design, storytelling, and visual strategy.
• Highly collaborative, with a proven ability to build strong partnerships across store leadership and HQ teams.
• Skilled in creating and executing clear, actionable visual tools and direction.
• Experienced in window execution and campaign rollouts, ideally within a premium or lifestyle retail brand.
• A strong communicator who can translate creative vision into executional clarity.
• Excited to travel, lead in the field, and be hands-on in bringing the brand to life.

Nice to Have

• Experience within a premium or lifestyle retail brand.
• Ability to translate creative vision into clear, actionable directives.

Qualifications

• 7+ years of experience in field visual merchandising, including multi-store or regional oversight.

Benefits & Perks

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.