Director Integrated Creative

About the Role

Key Responsibilities

• Lead and inspire a multi-disciplinary team in producing high-quality, innovative visual, digital, and written creative content that aligns with the organization’s business goals and brand strategy.
• Concept, produce, and deliver breakthrough work and ideas, with proficiency in digital-first creative approaches.
• Ensure consistency and alignment with Fairview's brand, voice, and values across all creative deliverables and channels, including print, digital, video, social media, signage, and internal/external communications.
• Manage and mentor a diverse team of integrated, multi-channel creatives, providing constructive feedback and fostering continuous learning and growth.
• Collaborate with cross-functional teams such as Marketing, Communications, Digital, Patient Experience, Recruitment, and clinical services to develop creative solutions supporting business objectives and enhancing engagement.
• Lead the development, production, and execution of multi-channel creative campaigns targeting internal and external audiences, including overseeing video production, digital assets, print materials, event activation, and signage.
• Stay current with industry trends, emerging technologies, and best practices to evolve the organization’s creative direction, incorporating Human-Centered Thinking and Design Principles.
• Oversee creative project budgets, timelines, and resource allocation to ensure timely and within-budget delivery of high-quality materials.
• Measure the impact of creative assets on key performance metrics and adjust strategies to improve engagement and outcomes.

Requirements

• B.S. / B.A. in Graphic Design, Fine Arts, Marketing, Communications, or a related field (or equivalent professional experience).
• 7 years of experience in a creative leadership role, preferably within healthcare or healthcare marketing.
• Proven success leading and managing a digital-first creative team.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other design tools.
• Strong understanding of digital marketing, social media platforms, and content creation for online and offline channels.
• Excellent communication, organizational, and interpersonal skills.
• Strong conceptual thinking with a keen eye for design, detail, and storytelling.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Strong leadership and team-building skills.
• High emotional intelligence and ability to collaborate with diverse stakeholders, including Senior Leadership.
• Proficiency in Project Management tools (Asana), Asset Management Tools, Microsoft Office (Word, Excel, PowerPoint, Teams, SharePoint, Outlook).

Nice to Have

• Work experience of 10 years related to creative leadership.
• Understanding of healthcare marketing principles and patient-first approaches.
• Proficiency in video production and editing software.

Qualifications

• Educational background with a B.S. / B.A. in relevant fields or equivalent experience.
• 7+ years of experience in creative leadership, preferably in healthcare or related industries.

Benefits & Perks

• Medical, dental, and vision plans.
• Life insurance, short-term and long-term disability insurance.
• Paid Time Off (PTO) and Sick and Safe Time.
• Tuition reimbursement.
• Retirement plans.
• Early access to earned wages.
• Additional benefits as detailed at https://www.fairview.org/careers/benefits/noncontract.