Director, Marketing

Finish Line

Boulder, CO

Full Time

Director

120k-130k

about 1 month ago

Job Description

About the Role

The Director of Marketing will spearhead strategic growth and planning of JD brand marketing strategies and campaigns to deliver brand consideration across all consumer touchpoints. This person is responsible for delivering premium consumer experiences through seasonal and year-long category and brand programs that engage the consumer, elevate the JD brand, and drive business growth. They will partner with various teams including Buying, Brand Strategy & Creative, Merchandising, Retail Marketing, Digital Marketing, and Brand Partners to identify, brief, and manage seasonal programs to drive growth and consideration of the JD brand. The role requires exhibiting JD Finish Line's core values of Customer, People, Winning, Community, and Financial Responsibility in all activities.

Key Responsibilities

Plan, develop, lead, and execute seasonal marketing campaigns across digital, social, and physical touchpoints while ensuring alignment to business objectives and brand positioning.
Thrive in matrixed environments by working across Buying, Creative, Digital, Retail, Finance, and Merchandising teams.
Orchestrate the planning and execution of integrated marketing strategies across all channels—digital, in-store, media, and experiential.
Ensure cross-functional alignment between buying, brand/creative, and channel teams to drive impactful results and market share growth.
Cultivate and strengthen relationships with third-party partners, executing co-branded campaigns and marketing initiatives that maximize JD's visibility and drive mutual growth.
Negotiate co-op funding and manage the full lifecycle of partner marketing collaborations.
Partner with the Loyalty team to optimize JD's loyalty program marketing initiatives and brand partner extensions.
Analyze market trends, competitive positioning, and consumer insights to shape marketing strategies.
Provide regular performance updates and actionable insights to leadership, using key metrics such as brand awareness, consumer acquisition, and segment growth.
Manage, mentor, and inspire a team across marketing strategy, integration, and loyalty communications, fostering collaboration and driving excellence.

Requirements

Bachelor's degree (B.A) from a four-year college or university or equivalent experience in Business, Marketing, or Communication.
Minimum of 8 years relevant work experience in Marketing.
Solid understanding of retail, media, and digital trends including cross-platform narratives, social media, experiential marketing, and mobile applications.
Excellent computer skills, including basic to intermediate knowledge of Microsoft Word, Excel, PowerPoint, and Google G Suite.
High internet savviness, with enthusiasm for digital and media trends.

Nice to Have

Experience in multi-vendor retailing.

Qualifications

Educational background in Business, Marketing, or Communication.

Benefits & Perks

Pay range: $120,000 - $130,000 depending on experience.
15% bonus target.
Eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off.

Working at Finish Line

We are Finish Line, Inc., a premium retailer of shoes, apparel, and accessories, headquartered in Indianapolis with a digital office in Boulder. We employ over 14,000 store associates passionate about sneaker culture. Our commitment to Diversity & Inclusion is demonstrated through employee-led Resource Groups and a D&I Council dedicated to creating an inclusive workplace where individuals of all backgrounds can be authentic and successful. We listen to our team members and hold ourselves accountable to creating an equitable and successful company.

Apply Now