Director, Marketing Analytics and Strategic Insights

About the Role

Key Responsibilities

• Supporting BCS's client acquisition efforts by leveraging internal and external data for engaging with clients and advisors and managing external data partner relationships.
• Leading Analytics for Digital Marketing - client campaigns, online journeys, etc.
• Leading and mentoring a team of analysts and working cross-functionally with key stakeholders in Banking & Cash Solutions, Marketing, and Product to drive data-driven decision-making.
• Developing a robust analytics framework to measure campaign performance and marketing ROI.
• Contributing to defining BCS' Data Strategy and Infrastructure development.
• Partnering closely with BCS leadership to drive growth strategies, optimize client acquisition efforts, and enhance customer engagement through advanced analytics and data-driven marketing.
• Providing reporting and insights to key partners in areas such as Investments and Operations to run the business more effectively.
• Bringing industry best practices to increase the maturity of the Analytics program.

Requirements

• Bachelor's degree or equivalent.
• 7 - 10 years of experience as a leader, either formally or informally, with resilience and an energetic/positive attitude.
• Extensive experience managing analytics behind Digital Marketing - client campaigns, online journeys, etc.
• Experience with tools such as Dataiku, PowerBI, SQL, Python.
• Experience with Adobe Analytics and/or Google Analytics.

Nice to Have

• Experience with Lean methodology.
• In-depth knowledge of business operations and processes with ability to articulate these processes to others.
• Experience in driving process/asset changes and initiatives.
• Excellent communication and facilitation skills; ability to clearly and persuasively communicate ideas, issues, and recommendations to senior leadership.
• Strong analytical and problem-solving skills with the ability to use analysis with associated applications.
• Ability to develop effective working relationships with varying levels of employees and influence improvements and efficiencies to work processes.
• Ability to influence across organization and to senior leaders.
• Flexible and able to multitask in an ambiguous, fast-moving environment.
• Demonstrated resourcefulness in setting priorities and guiding investment in people and systems.
• Strong project management skills.
• Experience leading presentations at meetings.
• Demonstrated enthusiasm for learning and developing creative solutions.

Qualifications

• Bachelor's degree or equivalent.

Benefits & Perks

• Competitive and comprehensive benefits program supporting health and well-being.
• Vacation time, sick time, 401(k), health, dental, and life insurances.
• Pay-for-performance compensation philosophy with potential for bonuses, commissions, and long-term incentives.