Director, Marketing Design

About the Role

Key Responsibilities

• Lead the evolution and expression of the Tock and Resy brands within American Express Global Dining.
• Define and refine brand guidelines, visual identity systems, tone, and creative standards.
• Ensure brand consistency across all customer touchpoints-digital, experiential, editorial, and internal.
• Collaborate with marketing, communications, and product teams to develop strategic creative approaches rooted in insights and aligned with business goals.
• Advocate for the role of design and storytelling in achieving strategic impact and differentiation.
• Translate complex briefs into inspiring, focused creative direction.
• Lead the end-to-end creative development of brand and marketing campaigns, from concept through execution.
• Collaborate closely with marketing, comms, product teams along with external partners to bring integrated campaigns to life across digital, experiential, and physical channels.
• Ensure all campaign work aligns with strategic goals, upholds creative excellence, and reinforces a unified brand presence.
• Oversee creative execution across performance marketing, lifecycle, partnerships, and brand moments-ensuring ideas scale effectively across formats and platforms.
• Guide the brand experience across marketing sites and B2B platforms.
• Collaborate with UX, content, and development teams to ensure a cohesive, user-centered design approach that reflects brand values.
• Manage and mentor a growing team of brand and visual designers.
• Foster a culture of experimentation, feedback, curiosity, and creative excellence.
• Engage and manage external agencies, freelancers, and production partners as needed.
• Provide creative direction and design support for internal and corporate-facing initiatives, including executive presentations and internal brand education.
• Work cross-functionally to ensure brand storytelling is clear and consistent across teams and functions.

Requirements

• 10+ years of experience in creative or brand design, including at least 5 years in a leadership role at a high-growth or design-forward company.
• A strategic thinker with a strong portfolio that demonstrates brand identity, storytelling, campaign work, and digital experiences.
• Deep experience shaping and scaling brand design systems across channels and teams.
• Strong creative instincts, with an exceptional eye for design, craft, and storytelling.
• Experience leading cross-functional creative work that blends strategy, design, UX, and content.
• Strong communicator who can present and articulate creative direction to executive leadership, marketing, and product teams.
• Proven success mentoring and growing creative teams and collaborating with external partners.
• Comfortable working in fast-paced, dynamic environments-able to zoom out on vision and zoom in on execution.
• Expertise in modern design tools (e.g., Figma, Adobe Creative Suite) and working knowledge of digital production workflows.
• Passion for the hospitality industry, design, storytelling, and creating meaningful cultural moments.

Nice to Have

• Experience in the hospitality industry or with SaaS platforms.
• Experience working on global brands and campaigns.
• Knowledge of digital product design and user experience best practices.

Qualifications

• 10+ years of experience in creative or brand design
• At least 5 years in a leadership role at a high-growth or design-forward company

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities