Director, Marketing Insights and Analytics

About the Role

Key Responsibilities

• Develop and implement consistent measurement frameworks to evaluate marketing spend effectiveness, customer lifetime value, and funnel performance in partnership with all brands within Intuit's portfolio.
• Partner with segment analytics teams to develop long-term models for measuring platform brand impact on business performance.
• Oversee qualitative and quantitative research initiatives to deepen understanding of customers and market dynamics for the Intuit brand, and develop actionable insights.
• Oversee brand health tracking for Intuit and QuickBooks brands, including creative testing (pre and in-flight) and measurement.
• Drive analytics and executive reporting for communications efforts, including earned media, social channels, and internal communications, providing actionable insights to leadership.
• Lead analytics initiatives focused on educational outreach programs and related marketing efforts across multiple audience groups.
• Integrate and leverage GenAI technologies to enhance research, data analysis, reporting efficiencies, and modeling capabilities across relevant workflows.
• Manage and mentor a team of analytics and research professionals, fostering a culture of rigor, innovation, and continuous improvement.

Requirements

• 10+ years of experience in marketing analytics, market research, or related fields, preferably in fast-paced, data-driven environments.
• Proven track record of developing and implementing measurement frameworks and advanced marketing analytics models with a strong understanding of full funnel KPIs across B2B and B2C business models.
• Strong strategic and analytical thinker capable of translating complex data and research findings into clear and compelling business recommendations.
• Ability to engage and influence cross-functional stakeholders, including Marketing, Finance, and Analytics.
• Demonstrated leadership skills managing cross-functional teams and influencing senior stakeholders in a matrixed environment.
• Embodies extreme ownership, with bias towards execution and moving with velocity.
• Demonstrated ability to leverage GenAI systems (ChatGPT, NotebookLM, Google Gemini, etc) in business workflows.
• Excellent verbal and written communication skills.
• Bachelor's degree in Marketing, Analytics, Market Research, or a related field is preferred.

Nice to Have

• Experience working with GenAI systems such as ChatGPT, NotebookLM, Google Gemini, etc.
• Experience in B2B and B2C marketing environments.
• Experience in developing long-term models for measuring brand impact on business performance.