Director, Mid-Marketing and Enterprise Growth

About the Role

Key Responsibilities

• Define and execute a comprehensive mid-market and enterprise demand generation strategy, including acquisition, nurturing, and pipeline acceleration tactics across digital, email, content, events, webinars, paid media, and ABM programs.
• Identify and prioritize mid-market and enterprise segments and buyer personas, building campaigns and experiences tailored to their needs and buying cycles.
• Collaborate with Sales to align on account targeting, pipeline goals, lead scoring, and conversion metrics.
• Partner with channel leads and own performance across channels including LinkedIn Ads, programmatic display, industry events, outbound email, third-party partnerships, and syndication.
• Drive end-to-end campaign execution, including planning, creative briefing, landing page development, lead routing, and follow-up.
• Leverage first- and third-party data, firmographics, and intent signals to personalize outreach and improve performance.
• Operate within a modern B2B tech stack including Salesforce, Demandbase, intent, Lead Enrichment (ZoomInfo, InsideView, Apollo, Seamless.ai), landing page (Folloze, Pathfactory), BI (Tableau/DOMO) attribution platforms.
• Build robust tracking and measurement plans to assess campaign ROI, lead quality, funnel velocity, and CAC/LTV efficiency.
• Continuously optimize programs through A/B testing, funnel diagnostics, and predictive modeling.
• Partner with Sales Enablement and Product Marketing to ensure campaigns are aligned with messaging, ICPs, and product priorities.
• Work with RevOps and Analytics to maintain campaign hygiene, lead scoring models, and attribution accuracy.
• Align closely with Customer Marketing to develop upsell, cross-sell, and expansion campaigns for existing customers.

Requirements

• 8-12+ years of B2B growth marketing experience, with a strong focus on mid-market and enterprise SaaS.
• Proven track record of generating qualified pipeline and driving revenue through multi-channel enterprise programs.
• Hands-on experience with key growth tools: Salesforce CRM and marketing automation, Demandbase, and reporting tools such as Tableau.
• Strong understanding of mid-market and enterprise buying behavior, and multi-stakeholder engagement.
• Experience collaborating with Sales, Product, and RevOps teams in high-growth, performance-driven environments.
• Experience with post-sale or expansion motions, especially for verticals with multiple locations or buyers.
• Data-driven and analytical mindset—you use insights to build hypotheses, prioritize resources, and iterate fast.
• Excellent communicator and cross-functional influencer who can align diverse stakeholders around strategic goals.

Nice to Have

• Experience with ABM/industry marketing, field marketing, intent-based targeting, and multi-channel orchestration.
• Operational experience in a sophisticated MarTech stack.

Qualifications

• Educational background is not explicitly specified but implied to be relevant to senior marketing roles.

Benefits & Perks

• Paid time off and a competitive benefits package including health and welfare benefits.
• Work flexibility with a hybrid work model combining remote work and access to office locations.
• Opportunities for career growth, professional development, and learning different aspects of the business.
• A culture of diversity and inclusion with programs to strengthen and improve this culture.