Director of Brand Styling and Strategy

About the Role

Key Responsibilities

• Develop a distinctive styling strategy that reflects our brand identity, ensuring consistency and high-quality execution.
• Lead the styling for seasonal and promotional campaigns, ensuring that all visuals communicate a consistent and compelling brand story.
• Create mood boards with strong visuals and highlight best-in-class examples from top brands to inspire elevating our work.
• Build efficient processes for styling product shoots, ensuring that products are styled, shot, and ready for use in a timely manner to meet marketing and promotional deadlines.
• Ensure that all styled imagery adheres to brand guidelines, including tone, color schemes, and overall aesthetic, collaborating with the art director to review final images.
• Establish clear guidelines for product styling that align with the company's brand vision across all channels.
• Foster a collaborative environment by integrating input from Merchandising, Marketing, and Product Development teams into a cohesive styling narrative.
• Collaborate with the art director to review product imagery, conduct re-shoots when necessary, and support model selection and styling POVs.
• Work with the art director on casting and model selection for campaign, ecommerce, and product storytelling shoots, creating on-brand looks.
• Style products in flat-lay or still-life formats to highlight product details and attributes.
• Stay updated on industry trends, customer preferences, and the competitive landscape to bring fresh ideas to styling.
• Track and interpret fashion trends across demographics and identify opportunities to evolve styling approaches.
• Build effective teams, manage workload, and provide feedback to support teammate development.
• Develop talent to meet career and organizational goals.
• Establish staffing and succession plans, and drive the talent selection process.
• Create a motivating work environment by focusing on engagement and partnering with leadership to implement necessary changes.

Requirements

• Bachelor's Degree in Fashion Merchandising, Fashion Design, or Marketing.
• 7-10 years of experience.
• A keen eye for fashion trends and the ability to translate these into on-brand styling decisions.
• Enthusiastic, positive energy, and able to work well under pressure.
• Highly organized team player.
• Flexible and able to work with tight deadlines in a fast-paced environment.
• Excellent problem-solving skills.
• Ability to adapt to an ever-changing environment.
• Strong communication and organizational skills, with the ability to work cross-functionally.
• Passion for an active lifestyle and current trends within the space across men's and women's fashion.
• A strong sense of fashion design.
• Exceptional attention to detail to ensure consistent visual presentation across multiple platforms.
• Ability to travel for shoots.

Nice to Have

• Experience working with mood boards and visual inspiration from top brands.
• Experience in styling for a variety of demographics including fashion, teen, golfer, and team sports athletes.

Qualifications

• Bachelor's Degree in Fashion Merchandising, Fashion Design, or Marketing.