Director of Digital Strategy & E-Commerce

About the Role

Key Responsibilities

• Design and execute a keyword growth strategy to dominate first-page search results for top industry and product keywords
• Elevate Westgate's brand name online and drive branded search demand
• Oversee technical SEO, site structure, and deploy AI-driven content and search strategies
• Lead B2B digital growth initiatives including targeted Google Ads campaigns, LinkedIn influence building, and pixel-based retargeting for distributors, contractors, and specifiers
• Scale our B2C closeout e-commerce site with Google Shopping and search ads, site UX improvements, cart recovery flows, email and loyalty campaigns, and revenue-focused optimization
• Own the full digital growth strategy for Westgate
• Manage advertising budgets across B2B and B2C campaigns
• Develop SEO, SEM, content roadmap, and analytics reporting
• Evaluate and integrate AI and automation tools
• Build and manage a future in-house digital team or external partners

Requirements

• 7+ years in digital marketing, e-commerce, or growth strategy leadership
• Proven record driving SEO, paid media, and online revenue at scale
• Strong knowledge of Google Ads, Shopping Ads, analytics, and pixel-based tracking
• Experience implementing AI-driven marketing and personalization tools
• Deep understanding of both B2B and B2C digital funnels
• Analytical mindset with strategic vision and hands-on execution ability
• Excellent communication and cross-team leadership skills

Nice to Have

• Experience with AI-driven optimization and automation tools
• Experience in the lighting industry or similar B2B/B2C markets

Qualifications

• Proven experience in digital marketing, e-commerce, or growth strategy leadership

Benefits & Perks

• Competitive compensation and growth opportunity
• Lead a high-impact transformation from the ground up
• Collaborate directly with executive leadership
• Hybrid remote work in Vernon, CA