Director of Go-To-Market for Consumer Growth Initiatives

Credit Karma

Oakland, CA

Full Time

Director

284k-312k

10 days ago

Job Description

About the Role

Credit Karma is a mission-driven company focused on championing financial progress for its more than 140 million members globally. Known for pioneering free credit scores, the company offers a range of financial tools and services, including identity monitoring, credit card applications, insurance, loans, savings, and checking accounts. With over 1,700 employees across multiple locations worldwide, Credit Karma emphasizes a collaborative, inclusive, and growth-oriented environment. The company is seeking a marketing leader to drive customer acquisition and retention strategies, focusing on building long-term relationships and maximizing customer value through personalized guidance and tools.

Key Responsibilities

Responsible for driving an engaged member base to improve lifetime value of members and drive recurring revenue.
Lead the planning, implementation, and optimization of multi-channel marketing campaigns (e.g., digital advertising, email marketing, content marketing, partnerships, social media) to drive acquisition.
Oversee the entire customer lifecycle including onboarding, engagement, retention, and win-back initiatives from concept to implementation.
Collaborate closely with product, research, product marketing, growth marketing, data, and analytics teams to ensure a cohesive and compelling subscriber experience.
Conduct market research and competitive analysis to identify trends and opportunities.
Define KPIs and operating mechanics while constantly iterating and scaling based on insights and trends.

Requirements

10+ years of progressive experience in marketing roles, at a consumer technology company or commensurate experience.
5+ years of experience managing and coaching high-performing teams.
Proven ability to work in matrix organizations.
Deep expertise in performance marketing channels, including SEM, SEO, paid social, display advertising, and affiliate marketing.
Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
Proficiency in A/B testing methodologies and experience with optimization tools.
Excellent understanding of customer lifecycle marketing and CRM platforms.
Experience with marketing automation platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud).
Strategic thinker with the ability to develop long-term plans while also executing on short-term objectives.
Exceptional communication and presentation skills, capable of articulating complex ideas to diverse audiences.
Demonstrated leadership abilities with experience building, motivating, and developing high-performing teams.
Adaptability and agility in a fast-paced and evolving market.

Nice to Have

Proven track record of success in driving subscriber growth and retention in a direct-to-consumer (DTC) or B2C environment.

Qualifications

Experience with marketing automation platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud).

Benefits & Perks

Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December

Working at Credit Karma

Credit Karma fosters an intensely collaborative and creative environment with a diverse and inclusive employee culture. The company values contributions from all employees, supports internal Employee Resource Groups, and is committed to diversity, equity, and inclusion. It believes that a supportive environment advances long-term professional growth, creates a robust business, and aligns with its mission of championing financial progress for everyone.

Apply Now