DIRECTOR OF INSIGHT & STRATEGY

Brownstein Group

Philadelphia, PA

Full Time

Director

about 1 month ago

Job Description

About the Role

Brownstein Group is the longest-running independent communications firm in Philadelphia, comprised of 4 specialized agencies: Brownstein - strategy + creative; Red Thread - public relations; Nucleus - digital marketing; and Poster Child - influencer and creator relations. The firm focuses on creating unstoppable brands and delivering brand longevity through memorable campaigns, navigating cultural and business changes, and working with a diverse range of clients including Humana, NJM Insurance, IKEA, Microsoft, and others. Recognized for its breakthrough ideas and commitment to its clients and people, Brownstein Group is an award-winning agency dedicated to fostering a culture of inclusion and authenticity.

Key Responsibilities

Lead strategy development on several key agency accounts, partnering closely with creative and account leads to ensure success.
Establish yourself as a trusted advisor internally and externally on brand and communications matters.
Guide informed decision-making through primary and secondary research, social listening, observation, and competitive analysis.
Serve as the 'living brief' within the agency team, with a strong understanding of consumer audiences and the role of brands in their lives.
Provide thought leadership on clients' businesses, categories, and consumer targets, applying best practices to measure success.
Contribute to new business development through compelling pitch strategies, emotionally-based storytelling, and presentations.
Proactively identify growth opportunities for clients and the agency overall.
Maintain the agency's core values and professional standards, contributing positively to the agency culture.

Requirements

8-15 years of experience in advertising, marketing insight, and/or brand strategy.
Strong understanding of consumer behavior, market trends, media, and digital marketing ecosystems.
Knowledge of tools and platforms needed to navigate digital marketing landscapes.
In-depth understanding of primary research methods such as consumer insight surveys and creative concept testing.
Proficiency in distinguishing facts from observations and insights to help teams develop strategies.
Skill in setting goals and executing measurement plans to assess marketing effectiveness and brand health.
Ability to scope, shape, resource, and price projects profitably.
Collaborative work style with flexibility to lead discussions and work alongside team members.
Strong writing skills and attention to detail.

Nice to Have

Experience working on integrated campaigns that include TV and digital video.
Experience across digital, social, CRM, loyalty programs, and shopper marketing.

Qualifications

Not explicitly specified beyond experience and skills, but implied: relevant professional experience in marketing or brand strategy.

Benefits & Perks

A competitive salary
Health benefits
Wellness programs
401K program
Remote working
Flex days
Summer hours
Unlimited PTO

Working at Brownstein Group

Brownstein Group is committed to cultivating a culture of inclusion and authenticity. The company values the collective individual life experiences, knowledge, creativity, self-expression, and talent of its employees. It emphasizes diversity, welcomes unique perspectives related to experience, culture, education, ethnicity, race, sex, gender identity, and other attributes. The firm believes in the strength of its people and the power of diversity, and is dedicated to ongoing efforts to be more inclusive.

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