Director of Marketing Analytics

About the Role

Key Responsibilities

• Develop a process and methodology for understanding how the bank's marketing investment drives brand growth, customer acquisition, retention, and relationship deepening across consumer, small business, and commercial segments.
• Employ a consultative approach to providing insights focused on customer, competitive, and market trends to help drive marketing strategy.
• Present insights and analytics to stakeholders and lead efforts to integrate research findings to support marketing, brand, and product decisions, including creating executive-level presentations and data visualizations.
• Partner with internal teams to address complex business questions, conduct analysis, and communicate actionable insights through storytelling.
• Demonstrate expertise with customer data, identify and fill data gaps using internal resources and outside vendors.
• Apply customer and market data to enhance development of customer segments and marketing journeys.
• Leverage qualitative and quantitative primary market research, either in-house or with third-party firms, to inform bank decisions.
• Develop test design strategies to maximize learnings and insights.
• Work with marketing, data teams, and leadership to develop a data strategy that leverages customer and market data to drive revenue, optimize programs, and improve experiences/products.
• Serve as a key influencer of the bank's marketing technology stack and roadmap related to analytics tools and capabilities.
• Build and maintain dashboards to measure customer growth and marketing performance.
• Extract data and generate reports from tools such as Google Analytics, marketing automation platforms (e.g., Marketo, HubSpot), testing tools (e.g., Optimizely), CRM systems (e.g., MS Dynamics 365), and others.
• Develop prospect and customer targeting criteria using data science techniques and large datasets.
• Support prospect and customer targeting for digital and non-digital campaigns (email, direct mail).
• Ensure compliance with policies, procedures, and regulations.
• Participate in safety and health programs, including reporting hazards and supporting emergency procedures.
• Complete other duties and special projects as requested by management.

Requirements

• Bachelor's Degree in Business, Data Science, Statistics, Finance, Marketing, or related field.
• 8 - 12 years of experience in business and/or marketing analytics or data science.
• Experience with data visualization tools such as Power BI.
• Ability to identify problems, evaluate information, and suggest solutions, including innovative approaches.
• Ability to allocate resources effectively and make timely decisions.
• Strong presentation and communication skills, both oral and written.
• Ability to analyze large datasets, develop models, and extract insights.
• Strong SQL skills for data extraction and analysis.
• Exceptional project management skills to handle multiple initiatives under tight deadlines.
• Excellent quantitative, analytical, and problem-solving skills.
• Ability to build, analyze, validate, and test marketing tools and models.
• Experience with customer data management strategies and platforms.
• Ability to work collaboratively within a team and with cross-functional partners.

Nice to Have

• Experience with data warehouses or data lakes.
• Knowledge of marketing technology tools and capabilities.
• Experience with customer data platforms.
• Experience in financial services or banking industry.

Qualifications

• Bachelor's Degree in Business, Data Science, Statistics, Finance, Marketing or related field.
• 8 - 12 years of relevant experience in analytics or data science.

Benefits & Perks

• Competitive salary