Director of Marketing Brand & Growth Leader with AI & Digital Expertise

Hilton

Hilton Head Island, SC

Full Time

Director

80k-90k

about 1 month ago

Job Description

About the Role

Outside Brands is a leader in experiential travel, hospitality, and outdoor adventure, connecting people to unforgettable places and experiences. Our mission is simple but powerful: to enrich lives by connecting people to exceptional places, products, and adventures. From destination management to leisure recreation and retail, we bring energy, creativity, and innovation to everything we do—and we're ready for a marketing visionary to take us to the next level. We're seeking a Director of Marketing who blends creative brand leadership with cutting-edge AI and digital marketing expertise. This is a revenue-impact role, where you'll drive awareness, engagement, and bookings across all Outside Brands divisions. You'll lead a talented team while strengthening our presence in paid digital media, expanding partnerships in the leisure and tourism industries, and shaping the stories that make Outside Brands unforgettable.

Key Responsibilities

Develop and execute integrated marketing strategies aligned with growth goals across leisure, recreation, retail, and destination management divisions.
Oversee paid digital advertising, including Google Ads/SEM campaigns, using AI-driven tools to optimize spend, targeting, and ROI.
Collaborate with leisure, travel, and hospitality partners (e.g., resorts, hotels, tour operators) to design co-branded campaigns that increase bookings and visibility.
Lead and inspire the Marketing & Promotions team to deliver high-quality, on-brand content across digital, print, and social platforms.
Apply AI-powered analytics to identify audience trends, segment customers, and personalize marketing at scale.
Strengthen PR, media relations, and brand storytelling to grow recognition in key markets.
Manage budgets and resources with accountability for performance and return on investment.
Partner with sales and reservations teams to build conversion-focused campaigns.
Oversee SEO/SEM strategies and maximize digital reach with AI-powered optimization.
Represent Outside Brands with community and nonprofit partners to build authentic connections.
Report regularly to leadership on campaign performance, growth metrics, and strategic opportunities.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred).
5+ years in marketing leadership, ideally in hospitality, tourism, or leisure industries.
Proven expertise in Google Ads, SEO/SEM, and paid digital strategy.
Experience managing leisure-industry partnerships and joint marketing campaigns.
Strong background in AI-driven marketing tools (HubSpot AI, Jasper, ChatGPT Enterprise, Midjourney, Surfer SEO, etc.).
Demonstrated success in creating multi-channel campaigns with measurable ROI.
Proficiency in Adobe Creative Suite, Canva, Google Analytics, Google Workspace, and Microsoft Office.
Exceptional leadership, communication, and project management skills.
Ability to turn data-driven insights into compelling campaigns that drive bookings and brand growth.

Nice to Have

Experience in experiential travel, destination management, or outdoor adventure industries.
Familiarity with community and nonprofit partnership development.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.
Master's degree (preferred).
5+ years of marketing leadership experience.

Benefits & Perks

Opportunity to influence how travelers discover, book, and experience world-class adventures.
Work in a beautiful destination with a role that combines creativity, AI innovation, and digital strategy.
Be part of a dynamic team driving real growth in the experiential travel sector.

Working at Hilton

Outside Brands values creativity, innovation, and a bold, data-driven approach to marketing. The company fosters a dynamic environment where storytelling, technology, and partnership marketing are central to its growth and success.

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