Director of Marketing - Ostomy Care Job Details | Coloplast A/S

About the Role

Key Responsibilities

• Formulate the Ostomy Care marketing strategy across all channels by capturing and mining market insight and translating it into actionable, differentiated positions and initiatives for the US portfolio.
• Identify growth opportunities and create and implement marketing programs and market development initiatives targeted at key customers, ensuring strong partnership with sales teams.
• Champion product and program commercialization activities across various business functions including Executive Management, Global Marketing, Market Access, Medical Affairs, Sales, Consumer Services, Supply Chain, Legal and Regulatory Affairs, Finance, and R&D.
• Provide market assessments, insights on US consumer and clinician needs, unit forecasts, and sales expectations to Global Marketing to inform upstream product development and future launches.
• Oversee full portfolio management for US Ostomy products, including portfolio analysis, pricing strategy, SKU rationalization, and maintaining profitability.
• Lead the development and execution of new product launches to promote growth and financial profitability.
• Manage competitive strategies related to portfolio differentiation, positioning, pricing, and market share growth.
• Contribute to field execution through ownership of Sales Training initiatives and ongoing support tied to product, service, and evidence-focused initiatives.
• Lead KOL and HCP-focused initiatives, including Advisory Boards and Clinical Specialist teams, ensuring alignment between clinical evidence and commercial efforts.
• Lead the Ostomy Care Marketing team to achieve key business objectives, fostering engagement, urgency, and accountability.
• Manage the discretionary Ostomy Marketing budget to meet business objectives.
• Ensure all programs align with Coloplast's strategy, business objectives, and corporate brand.
• Provide monthly updates on business performance and strategic priorities to US Leadership.

Requirements

• BS/BA in Business or Marketing, MBA preferred.
• 7+ years of marketing experience, preferably in healthcare.
• 5+ years of leadership experience.
• Ability to analyze and interpret market data, financial statements, and sales/profitability data.
• Ability to translate market and financial data into actionable plans and results.
• Visionary leadership to support future business growth and support others in visualizing and achieving the business potential.
• Experience in developing channel programs, promoting healthcare products/services nationally/internationally, and executing strategic plans.
• Knowledge of competitor differentiation, strategic initiatives, pricing, and market share strategies.
• Excellent oral and written communication skills.
• Proficiency in Microsoft Word, Excel, PowerPoint.
• Willingness to travel internationally and domestically (20-40%).

Nice to Have

• Experience in healthcare or medical device industry.
• Experience with upstream and downstream marketing strategies.
• Strong strategic thinking and creative problem-solving skills.

Benefits & Perks

• Comprehensive medical, dental, and vision insurance.
• Company-sponsored wellness programs and mental health resources.
• Paid leave of absence for qualifying events and generous parental leave.
• 401(k) plan with immediate vesting and company match.
• Financial planning services and corporate discounts.
• Generous paid time off, flexible work hours, and work arrangements.
• Opportunities for professional development, training, mentorship, and tuition reimbursement.
• Recognition programs, bonuses, awards, and company-sponsored events.
• Supportive work environment with team-building activities and volunteer opportunities.
• Competitive compensation range of $188,000 - $283,000, with potential bonuses/incentives.