Product Marketing Specialist

About the Role

Key Responsibilities

• Collaborates with the broader Marketing team, including Distributor, Customer, Creative and Digital, to offer comprehensive support for regional product launches and various business initiatives, ensuring that stated targets and objectives are met.
• Identifies and develops promotional tools and tactics to grow awareness and sales of existing and new products, aligned with the product marketing team's strategic plan.
• Monitors internal social media platforms to ensure prompt responses to Distributor and Customer questions about product formulations, inventory, or related concerns.
• Gathers competitive insight and learnings, coordinating with Consumer Insight team, and provides developmental support for new competitive offerings.
• Supports various Product related business activities across assigned verticals (categories) to achieve regional business objectives.
• Assists regional product development and maintenance activities through the Agile system, liaising with cross-functional teams and contributing to line extensions, reformulations, claim updates, packaging upgrades, etc.
• Performs additional duties as assigned.

Requirements

• 5 years of brand management, category management or product marketing experience in a traditional Consumer Packaged Goods company or Multi-Level Marketing company.
• Familiarity with the health and wellness category, including dietary supplements, fitness, or targeted health products.
• Proactive disposition, with the ability to make informed decisions with limited information.
• Demonstrated leadership, organizational skills and strong teamwork.
• Effective communication, strategic thinking and creativity.
• Results orientation with high attention to detail and strong time management skills.
• Comfort and familiarity in a matrixed organization working with cross-functional teams.
• Ability to thrive in a fast-paced multicultural environment.
• Preferred: Bilingual (English and either Spanish or French) with written and spoken fluency.
• Education: Bachelor's degree in marketing or business administration.

Nice to Have

• Bilingual (English and either Spanish or French) with written and spoken fluency.

Qualifications

• Bachelor's degree in marketing or business administration.

Benefits & Perks

• Group Health Programs including Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D, Short-Term and Long-Term Disability, and Employee Assistance Program (EAP).
• Voluntary Benefit Programs such as a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance.
• Paid time off including Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave, and time off for voting.