Director, Product Marketing, Enterprise

About the Role

Key Responsibilities

• Champion and evolve data resilience messaging across all channels to drive awareness and engagement with enterprise audiences.
• Lead the transformation of marketing and sales approach to align with a true enterprise GTM motion.
• Deeply understand and advocate for buyer and customer personas across the full lifecycle—from awareness to renewal.
• Develop differentiated messaging and positioning that clearly communicates Veeam's value, competitive edge, and market relevance.
• Partner with sales to identify enablement needs and deliver impactful assets that drive pipeline and conversion.
• Collaborate with the Sales Acceleration team to support sales, channel, and service provider enablement.
• Translate complex technical concepts into clear, benefit-driven messaging for end users and partners.
• Contribute to GTM strategy in partnership with Campaigns, Digital Marketing, and Demand Generation teams.
• Lead and mentor a team of product marketers, fostering a culture of innovation, accountability, and excellence.

Requirements

• 10-15 years of experience in product marketing, product management, or a technical B2B software role, with experience in backup, recovery, security, or monitoring highly desirable.
• Proven success in leading cross-functional initiatives and influencing without authority, with experience in leading and developing high-performing teams.
• Creative and innovative mindset with a track record of launching new programs, assets, and campaigns.
• Strong analytical skills and a data-driven approach to goal setting and performance measurement.
• Exceptional storytelling and communication skills, both written and verbal.
• Ability to simplify technical content into compelling narratives for diverse audiences.
• Self-starter with a bias toward action and the ability to manage multiple priorities independently.
• Comfortable operating in a start-up-like environment within a larger organization.
• Customer-first mindset with a deep understanding of the entire customer journey.
• Bachelor's degree in Computer Science, Engineering, Marketing, or Business Administration; MBA or Master's degree preferred.
• Willingness to travel up to 15%.
• Comfortable working remotely in a distributed global team.

Nice to Have

• Experience with vertical go-to-market (GTM) strategies.

Qualifications

• Bachelor's degree in Computer Science, Engineering, Marketing, or Business Administration.
• MBA or Master's degree preferred.

Benefits & Perks

• Salary range of $206,400-$294,900 USD (On Target Earnings, inclusive of base and variable pay).
• Opportunity to work in a global, collaborative, and innovative environment.
• Remote work flexibility.
• Being part of a leading company in data resilience with a strong market presence.